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  • How to influence locally

    It's easy to dismiss campaigning as a luxury, when voluntary organisations all over the country are facing increased demand on their services and increased pressures on funding and staff time. And sometimes it’s true that launching a big-scale attack is not the best strategy. But that doesn’t mean you can’t still motivate change. For some, campaigning and influencing might seem irrelevant, opaque or hopeless. But small charities can be successful influencers, and with a bit of know-how you can make a big difference.

  • Marketing

    Improving the marketing of your organisation will help you run your services, fundraise, and campaign more effectively.

  • How to influence commissioning decisions (if you're a charity)

    How charities can influence decisions about the commissioning of local public services. You can also find out more about how commissioning works .

  • How to engage with parliamentary candidates

    A lot of charities target sitting MPs in many of their campaigning efforts. However it’s also important to engage prospective parliamentary candidates (PPCs), particularly before an election. Parliamentary candidates could replace current MPs, especially in marginal seats. Engaging PPCs from all sides of the political spectrum when appropriate can demonstrate that you are complying with charity law, the Charity Commission guidance, and the Lobbying Act requiring charities to remain politically neutral. It also ensures that your organisation’s voice is heard, no matter who is in Government. Here are some tips on how to engage PPCs effectively:

  • How a Google Ad Grant gives you free advertising for your website

    Google Ad Grants are available only to eligible nonprofit organisations. The grant gives you up to $10,000 worth per month (around £7,500) of free advertising in Google searches. It can put your ads prominently in Google's search results, and give a big boost to your website traffic. You use the Google Ads (previously called Adwords) tool to create your ad campaigns. It takes skill and creativity, as well as a substantial time commitment to run well-performing ad campaigns.  

  • How to launch a fundraising appeal

    Fundraising campaigns are main activity of any not for profit organisation in order to raise donations and create funding that is not ringfenced.

  • How to run effective campaigns

    A step-by-step guide to planning and running an effective campaign.

  • Social media

    This page is a guide to getting started with social media, and how to use it to help you reach more people.

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