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  • How to influence locally

    It's easy to dismiss campaigning as a luxury, when voluntary organisations all over the country are facing increased demand on their services and increased pressures on funding and staff time. And sometimes it’s true that launching a big-scale attack is not the best strategy. But that doesn’t mean you can’t still motivate change. For some, campaigning and influencing might seem irrelevant, opaque or hopeless. But small charities can be successful influencers, and with a bit of know-how you can make a big difference.

  • How to use Facebook

    Top tips on how to use Facebook well to communicate with your organisation's supporters.

  • Campaigns and awareness

    Your target audience needs to know who you are, what you do and why they should engage with you. Use all available channels, from political lobbying and public campaigns to digital networks.

  • How to be persuasive online

    How to write web content which inspires someone to do something. I've been doing some work around writing persuasively recently as part of the iKnowhow project and via some freelance work looking at how charities promote their fundraising online. Here are my main recommendations. This is a big topic so if you have insights to share, please add them.

  • How to create an effective text campaign

    Text messaging is not only popular among Generation Y but also the over 55s. Research from UK Giving (2012) shows that the over 55s are one of the largest donors to charities and it’s significant that a recent Deloitte survey showed that in 2014, over 55s will buy more smartphones than any other age group . This means that text messaging could be a highly effective tool for your campaigns. Here’s 5 suggestions for creating an effective SMS campaign. 

  • Digital communications for successful campaigns

    New media has changed the way non profits and charities can campaign for change. If you don't know where to start with this new technology or want some pointers on best practice, this training course is for you.

  • Social media

    This page is a guide to getting started with social media, and how to use it to help you reach more people.

  • How to use Twitter

    Top tips on how to use micro-blogging platform Twitter to communicate with your organisation's supporters.

  • How to communicate a campaign using video content

    Video offers the opportunity to promote a campaign and raise interest. This guide offers recommendations to make the most of the medium, either through a pre-prepared film or livestreamed on social media.

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