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  • How to understand your supporter journey and make it better

    Tom Latchford, CEO of Raising IT , describes key considerations for the supporter journey on your charity website. Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.

  • How to generate PR for your fundraising event

    There are lots of ways to promote your fundraising event via your website, email and social media but having an event featured in the media can help you reach new supporters and ensure your event is a success. Here are some top tips to help you get your event in the press:

  • Building a modern website

    Deborah Slaughter, marketing manager at breast cancer charity The Haven, describes the process for upgrading their out-of-date website, and the benefits that came with the improvements.

  • How to raise funds without directly asking or appealing for them

    Charities and not-for-profits ask a lot of donors. And there’s more and more of them asking than ever before. This guide will give you ten simple tips on how to increase your organisation’s income without direct appeals or asking donors directly to give.   The tips are based on a model that has worked for disaster relief charity ShelterBox but are equally applicable to other areas of work.

  • How to make your BBC Lifeline Appeal a success

    Spinal Research applied for and was lucky enought to be awarded a BBC Lifeline Appeal , which was broadcast on BBC1 and BBC2 in the last week of February 2011. The appeal has been a phenomenal success, raising well over our expectations: to date we have raised over £120,000 in donations and much more support is to come, after several people pledged to fundraise, run marathons and even leave legacies to our charity. Here are some things we have learned from the experience....

  • How to fundraise using social media

    If you are trying to raise funds for a specific campaign or even for your organisation as a whole, then social media can help you to maximise your fundraising potential. 

  • How to market a local grants programme

    It can be difficult ensuring all your stakeholders are well-informed and enthused about a local grants programme. Nearly eight years into the Fair Share Trust programme, it is crucial that local communities ensure that all money is spent where it is most needed and to maintain a high level of value and participation. Fair Share Trust Local Agents have experience of marketing the programme to a wide range of stakeholders, from local contacts, press and media, to local residents and beneficiaries, Local Authorities, and the local Panel. The examples below show where the extra effort has reaped great rewards.

  • How to write really well for applying for a grant

    I'm turning to the written content of your application. The advice below, drawn from my experienced colleagues, will help your application to leap off the page.

  • How to manage your membership

    How to attract new members to your organisation and build relationships with the ones you have in order to retain them. Having a membership base can be a key method of developing supporters.

  • How to motivate your marathon fundraisers and help them raise more money

      If your supporters are running a marathon this spring they’re on course for a major personal achievement. Right about now though, they’re probably starting to feel a bit fed up of the training schedule and running out of fundraising ideas – so now’s the perfect time to give them some encouragement and inspiration. Here’s some top tips to help them to run and fundraise as well as possible:

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