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  • How to create an effective email campaign

    Social media may be a great way to reach new and existing supporters, but email is still the best way to communicate with them. Why? Because, by giving you their email addresses, people are saying that they actively want to hear from you. Though your audience may be receptive to your emails, here’s how to ensure your email campaign is really effective.

  • How to write basic HTML

    Knowing a little bit of HTML can be the difference between you controlling your website rather than the other way around! The good news is that it's easy to learn the basics. HTML tags can transform plain text into a web page. They open <> and close </> around content. Note the slash in the closing tag. Different tags mean different, specific, things and give a web page structure. Knowing a little bit of HTML can help your website to look consistent and professional. It will also make your website: easier to find using a search engine like Google (sometimes called search engine optimisation, or SEO for short)  accessible to people using assistive technology (visually impaired people may use a screen reader to navigate your web page). 

  • Building a digital workforce

    Resources and templates to help you plan, design and deliver a comprehensive digital skills development programme for your organisation.

  • Strategic social media

    How can you make the most of your campaign or brand using social media? And what is your social media presence going to achieve? Whether you’ve just started your social media journey or you’re already well on your way this course will show you how to use the right tools in a strategic, results-oriented way.

  • How to make your telephone system work for you

    In order to create a smooth running organisation where you and your team are properly connected to everyone inside and outside of the office, you must implement a sturdy telecommunications system. Choosing a system and a supplier can be tricky, so here are a few tips to help you through the process.

  • How to create an effective text campaign

    Text messaging is not only popular among Generation Y but also the over 55s. Research from UK Giving (2012) shows that the over 55s are one of the largest donors to charities and it’s significant that a recent Deloitte survey showed that in 2014, over 55s will buy more smartphones than any other age group . This means that text messaging could be a highly effective tool for your campaigns. Here’s 5 suggestions for creating an effective SMS campaign. 

  • Digital communications for successful campaigns

    New media has changed the way non profits and charities can campaign for change. If you don't know where to start with this new technology or want some pointers on best practice, this training course is for you.

  • How to create a blog for your charity

    They might not be new, or sexy, but blogs can play a key role in your organisation. Central communication hub It’s important to have a place that you can link to for more information and for follow-up, instead of just sharing news or updates only in a tweet, a Facebook message or contained in an email newsletter. Your blog becomes your website comms hub. A blog can provide the space for sharing news, announcements, stories, and other information and let you re-share and distribute it all over the web. A blog can also help people find out more about you or find other ways to stay connected to you. If someone sees an interesting post from you on Twitter and clicks through to the blog, and then can sign up for the newsletter. From here they can follow the link to “like” you on Facebook and learn about your organisation there too – a whole lot more engagement and communication (that you didn’t have to work for). Create community dialogue Another great opportunity you have with a blog is opening up your organisation by allowing comments and dialogue. Whether you are asking for feedback, sharing stories, or urging people to take action, providing a place for your community to share back with you shows your openness to feedback and interest in the community. And no, the possibility of getting a “bad” comment is not enough to disable the option for people to share their ideas, support and encouragement. Most of the time, if someone has something bad to say, other community members will step up to right the remark before you even have a chance! Multimedia storytelling Think blogs are boring? Well, maybe the kind you have seen are. Or, maybe you weren’t interested in the stories being told. Your blog is a chance for your organisation to show just how NOT boring it is! Do you have videos, pictures, or slides? Do you have lots of different voices? Your blog doesn’t have to be plain text on a big white page. You can use videos or images, you can hold competitions for ideas, you can post your favourite links or have guest contributors. Your blog is for you to share the storytelling you want to, with the kinds of media you want to!

  • How to avoid technical blunders when fundraising

    The power of the internet and social media for fundraising are undeniable, but by their very nature, things can backfire. Reputations and relationships could be damaged and the amount raised could suffer due to technical errors. Here’s a guide on what you can do to stop these types of mistakes happening. 

  • How to create QR codes

    QR (short for Quick Response) codes are two-dimensional barcodes. When used well they offer a new and low-cost way to engage users with your charity. QR codes could be used in outdoor, direct mail or print advertising campaigns. This is a quick guide outlining different uses for QR codes and how to create them for your campaigns.

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