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  • Transforming Local Infrastructure partnerships

    If you're part of a TLI partnership, share your learning and advice in this TLI wiki.

  • Getting started with the media

    A basic introduction covering what journalists are looking for, timings, the elements of a good news story and tips for writing strong press releases.

  • Tailored support to help Leicestershire communities take ownership of community libraries, and how they thrived

    Helen Oparinde of Voluntary Action Leicestershire (VAL) explains how communities of Leicestershire took on community-managed libraries.

  • How to influence locally

    It's easy to dismiss campaigning as a luxury, when voluntary organisations all over the country are facing increased demand on their services and increased pressures on funding and staff time. And sometimes it’s true that launching a big-scale attack is not the best strategy. But that doesn’t mean you can’t still motivate change. For some, campaigning and influencing might seem irrelevant, opaque or hopeless. But small charities can be successful influencers, and with a bit of know-how you can make a big difference.

  • Viability of community shared ownership of a voluntary sector building

    Voluntary Action Sheffield shares its rationale for exploring a community shared ownership model for its building, the Circle.

  • How to Engage with your Community

    The Fair Share Trust programme faces some of its most challenging work on a daily basis, work at the heart of the programme: engaging people from within the Fair Share Trust neighbourhoods. What counts as engagement, and what works, are questions that Local Agents have grappled with over the past nine years, and with varying results. Some communities want and need to be led through the involvement of development workers, whereas others emerge from a swell of strong local feeling and opinion.

  • Improving marketing and sales

    Voluntary Action Sheffield improved its marketing and sales to become more sustainable and better able to meet the needs of its clients.

  • How to Start Marketing Campaign for Non-profit Organization

    You might think that marketing a non-profit is very similar to marketing for a profit. And to an extent you’d be right. After all, both types of companies are trying to attract attention and market their product. If you didn’t look beyond that, however, you’d be missing out on one of the most valuable assets you’ve got as a non-profit. What’s that, I hear you ask? It’s that you’re motivated by a far more likable quality. All for profits, at their core, are about making money. Sure, they might go about it differently, but at the end of the day their investors expect to get returns. A non-profit isn’t like that. There the quality is far more other-serving. And this should be a vital element in your marketing campaign. You’ve got a story. You should use that.

  • How to Get New Customers for Your Business by the Means of SMM

    Social media is the great equalizer. Anyone can set up a page/account and post their opinions, their milestones, photos, etc. (with some restrictions, of course). The same is true for businesses. They can set up accounts/pages on social media whether they are brand-new startups looking for their first customers or a huge corporation like Coca-Cola. And using social media for marketing is a method of tapping into a large marketplace of potential customers if it is done right. Doing it right involves eight steps.

  • How to make the king (content) work for your charity

    Content is still king when it comes to a marketing strategy. Killer content sells. It is an effective marketing strategy organisations can use to reach their target audience. Here are some content creation tips you can use to write killer content.

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