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  • How to use digital marketing to promote your cause

    People often throw around the fact that digital marketing yields a much higher return on investment than traditional, offline methods. While this certainly is often the case - not all digital marketing campaigns are the same, and selling a product and acquiring donations takes two very different sets of campaigns. Here are the steps you will need to take to ensure your digital efforts get you where you want to be – helping make the world a much better place.

  • What is marketing?

    A definition of marketing, and some marketing tools used by non profits in their campaigns.

  • How to Use Snapchat For Nonprofit?

    Launched in 2011, Snapchat is used for image messaging and video messaging. It is immensely popular among the teenagers and tweeners and the people their early twenties. Snapchat is currently the seventh largest messaging app in terms of the number of users. According to Statista , It stands at number seven with more than 255 million of users. For any organization, it is a staggering number of users that can boost their visibility. Snapchat can be a powerful tool for non-profit organizations that can capitalize on the phenomenal audience base of this application in order to promote their business. 

  • How to Reach a Wider Audience on Social Media

    Businesses are on social media for a pretty singular reason – connect with an ever-widening audience and thus get new customers. How they do that, or rather, how well they do that is the difference between an account that sits out there with a low or static readership and one that has an ever-increasing number of visitors. And if those visitors ultimately become customers, the social media marketing campaign is obviously working. So, exactly how do businesses grow their audience? The answer lies in two major elements: How each social media platform is utilized, and the type of content is published on those platforms

  • The product marketing mix

    How to market your organisation's product, whether it be goods, services or ideas.

  • Segmentation and targeting

    Ensure your marketing is effective by considering who your organisation's customers are and deciding how to target them.

  • Portfolio analysis

    Looking at your portfolio of non profit products and services through a different lens.

  • How to Get More Fans for Non-Profitable Facebook Page?

    Nowadays, social media platforms become an essential hub for charitable organization fund rising movements. Unfortunately, a great proportion of people are unaware of the benefits of the Facebook page which can double the success of charitable movements. 

  • Effectively Promoting Your Non-Profit Event On Social Media

    A guide to social media marketing

  • How to change your privacy settings on Facebook

         Why change your privacy settings? Social networking sites as the name implies are by their very nature ‘social’. Sites for sharing information, ideas, events and so on. However, not everything wants to be shared on sites like Facebook. In particular photographs, videos and status updates, are often best shared amongst ‘friends’ and not the whole of the Internet.  

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