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  • How to use the internet for fundraising

    This guide shows how you can use the internet to achieve your fundraising goals, including: improving fundraising skills; searching for news and information about funding; carrying out research to support funding applications; developing your website for raising funds online. 

  • How to explain to a funder why your project is needed in 300 words

    Funders are getting more and more applications. Organisations are facing increasing demands from people who are closer and closer to crisis point. The gap between successful and unsuccessful applications is narrowing. How do you convince a funder to choose your project over another in 300 words? The following tips might help:

  • How to make PR and fundraising work together

    PR and fundraising are often thought to be intrinsically linked, but media coverage doesn’t guarantee an increase in donations.  So what is PR’s role and how can the two work best together?

  • How to write more effective fundraising letters

    Many charity communicators say that writing fundraising letters is one of the most difficult parts of their job. If you focus on a few basics, it’s easier than you think to write the kind of copy which generates impressive results for your charity or not-for-profit.

  • How to use Twitter for fundraising

    Some ideas about how to ask for and receive donations via Twitter. Please add others you've tried.

  • How to use Twitter

    Top tips on how to use micro-blogging platform Twitter to communicate with your organisation's supporters.

  • How to create QR codes

    QR (short for Quick Response) codes are two-dimensional barcodes. When used well they offer a new and low-cost way to engage users with your charity. QR codes could be used in outdoor, direct mail or print advertising campaigns. This is a quick guide outlining different uses for QR codes and how to create them for your campaigns.

  • How to communicate a campaign using video content

    Video offers the opportunity to promote a campaign and raise interest. This guide offers recommendations to make the most of the medium, either through a pre-prepared film or livestreamed on social media.

  • How to maximise text donations

    A few ideas from on maximising donations from text messages from Jamie Parkins and the team at JustGiving.

  • Social media

    This page is a guide to getting started with social media, and how to use it to help you reach more people.

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