What do high performing fundraising appeals and Harry Potter have in common? And in both cases, what makes donors give and readers buy even when they’re going through a rough financial patch? The answer? Reader-hooking commercial creative writing principles. Harry Potterise your appeals by using the following commercial writing principles.
For Fair Share Trust, ensuring funded projects create a positive lasting impact has to be foremost in the minds of Local Agents. For local projects which have benefited from Fair Share Trust funding, it can often be a case of trying to survive. But is continuation funding always really essential and is it possible to achieve sustainability simply by creating the impact? This how-to looks the different componets of achieving sustanability and creating a lasting impact on your area.
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