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How to Harry Potterise your internet and direct mail appeals... and get donors giving when times are tough
What do high performing fundraising appeals and Harry Potter have in common? And in both cases, what makes donors give and readers buy even when they’re going through a rough financial patch? The answer? Reader-hooking commercial creative writing principles. Harry Potterise your appeals by using the following commercial writing principles.
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How to support the sustainability of funded projects
For Fair Share Trust, ensuring funded projects create a positive lasting impact has to be foremost in the minds of Local Agents. For local projects which have benefited from Fair Share Trust funding, it can often be a case of trying to survive. But is continuation funding always really essential and is it possible to achieve sustainability simply by creating the impact? This how-to looks the different componets of achieving sustanability and creating a lasting impact on your area.
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