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Covid-19 update: Government guidance changed on 19 July 2021 - we're currently updating our information in response to this. In the meantime, visit the government's guidance on lifting restrictions.

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  • Strategic planning: steadying the ship

    Strategic planning in challenging times, with a focus on the role of the chief executive.

  • How to Plan a Charity Event

    Charity events can be a great way to raise money for a good cause while presenting a visible and positive approach to publicising your cause to the community. Below you will find some pointers on how to plan a successful charity event and to get the most out of it.

  • Macmillan Cancer Support - emerging strategy

    An overview of how strategy works at Macmillan Cancer Support by Juliet Bouverie, Director of Corporate Development.

  • SWOT analysis

    A really useful tool to help collect together all of your thinking from your external analysis of opportunities and threats and your internal analysis of strengths and weaknesses.

  • Why do strategic analysis?

    The value and benefits of strategic analysis of the external environment.

  • Involving beneficiaries

    Listening to and involving beneficiaries in strategy development.

  • Stakeholder analysis

    Understanding what your stakeholders need and how to deal with their needs is fundamental to strategy development.

  • Direction-setting

    Explanation of direction-setting, what it is and how to do it in your non profit or charitable organisation.

  • Definitions and views of strategy

    An explanation of what strategy is and the role that it plays in the success of your organisation.

  • Benefits and risks of collaborative working

    How to ensure your collaboration is a success

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