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  • How to understand your supporter journey and make it better

    Tom Latchford, CEO of Raising IT , describes key considerations for the supporter journey on your charity website. Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.

  • How to generate PR for your fundraising event

    There are lots of ways to promote your fundraising event via your website, email and social media but having an event featured in the media can help you reach new supporters and ensure your event is a success. Here are some top tips to help you get your event in the press:

  • How to motivate your marathon fundraisers and help them raise more money

      If your supporters are running a marathon this spring they’re on course for a major personal achievement. Right about now though, they’re probably starting to feel a bit fed up of the training schedule and running out of fundraising ideas – so now’s the perfect time to give them some encouragement and inspiration. Here’s some top tips to help them to run and fundraise as well as possible:

  • How to avoid technical blunders when fundraising

    The power of the internet and social media for fundraising are undeniable, but by their very nature, things can backfire. Reputations and relationships could be damaged and the amount raised could suffer due to technical errors. Here’s a guide on what you can do to stop these types of mistakes happening. 

  • How to explain to a funder why your project is needed in 300 words

    Funders are getting more and more applications. Organisations are facing increasing demands from people who are closer and closer to crisis point. The gap between successful and unsuccessful applications is narrowing. How do you convince a funder to choose your project over another in 300 words? The following tips might help:

  • How to make PR and fundraising work together

    PR and fundraising are often thought to be intrinsically linked, but media coverage doesn’t guarantee an increase in donations.  So what is PR’s role and how can the two work best together?

  • How to write more effective fundraising letters

    Many charity communicators say that writing fundraising letters is one of the most difficult parts of their job. If you focus on a few basics, it’s easier than you think to write the kind of copy which generates impressive results for your charity or not-for-profit.

  • How to use Twitter for fundraising

    Some ideas about how to ask for and receive donations via Twitter. Please add others you've tried.

  • Building a modern website

    Deborah Slaughter, marketing manager at breast cancer charity The Haven, describes the process for upgrading their out-of-date website, and the benefits that came with the improvements.

  • How to use Twitter

    Top tips on how to use micro-blogging platform Twitter to communicate with your organisation's supporters.

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