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  • How to fundraise using a blog

    Creating a community  around your charity website is a great way to encourage repeat visitors, spread the word about your cause and build a loyal follower group. We always talk about how content is king and a blog on a website is a clever way to continually add new content. The difference between writing blogs and posting on Twitter/Facebook is that you have more room to manoeuvre. You have more space to promote and talk in depth about your cause and what you are raising funds for. Your blog posts are your window of opportunity to provide more information about your cause and hit home with the message you are trying to communicate. Here are a few pointers on what to consider when fundraising with a blog:

  • How to avoid technical blunders when fundraising

    The power of the internet and social media for fundraising are undeniable, but by their very nature, things can backfire. Reputations and relationships could be damaged and the amount raised could suffer due to technical errors. Here’s a guide on what you can do to stop these types of mistakes happening. 

  • How to create QR codes

    QR (short for Quick Response) codes are two-dimensional barcodes. When used well they offer a new and low-cost way to engage users with your charity. QR codes could be used in outdoor, direct mail or print advertising campaigns. This is a quick guide outlining different uses for QR codes and how to create them for your campaigns.

  • Social media

    This page is a guide to getting started with social media, and how to use it to help you reach more people.

  • How to explain to a funder why your project is needed in 300 words

    Funders are getting more and more applications. Organisations are facing increasing demands from people who are closer and closer to crisis point. The gap between successful and unsuccessful applications is narrowing. How do you convince a funder to choose your project over another in 300 words? The following tips might help:

  • How to make PR and fundraising work together

    PR and fundraising are often thought to be intrinsically linked, but media coverage doesn’t guarantee an increase in donations.  So what is PR’s role and how can the two work best together?

  • How to write more effective fundraising letters

    Many charity communicators say that writing fundraising letters is one of the most difficult parts of their job. If you focus on a few basics, it’s easier than you think to write the kind of copy which generates impressive results for your charity or not-for-profit.

  • How to use Twitter for fundraising

    Some ideas about how to ask for and receive donations via Twitter. Please add others you've tried.

  • How to use Twitter

    Top tips on how to use micro-blogging platform Twitter to communicate with your organisation's supporters.

  • How to use the internet for fundraising

    This guide shows how you can use the internet to achieve your fundraising goals, including: improving fundraising skills; searching for news and information about funding; carrying out research to support funding applications; developing your website for raising funds online. 

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