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  • How to understand your supporter journey and make it better

    Tom Latchford, CEO of Raising IT , describes key considerations for the supporter journey on your charity website. Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.

  • How to avoid technical blunders when fundraising

    The power of the internet and social media for fundraising are undeniable, but by their very nature, things can backfire. Reputations and relationships could be damaged and the amount raised could suffer due to technical errors. Here’s a guide on what you can do to stop these types of mistakes happening. 

  • How to fundraise using a blog

    Creating a community  around your charity website is a great way to encourage repeat visitors, spread the word about your cause and build a loyal follower group. We always talk about how content is king and a blog on a website is a clever way to continually add new content. The difference between writing blogs and posting on Twitter/Facebook is that you have more room to manoeuvre. You have more space to promote and talk in depth about your cause and what you are raising funds for. Your blog posts are your window of opportunity to provide more information about your cause and hit home with the message you are trying to communicate. Here are a few pointers on what to consider when fundraising with a blog:

  • Building a modern website

    Deborah Slaughter, marketing manager at breast cancer charity The Haven, describes the process for upgrading their out-of-date website, and the benefits that came with the improvements.

  • How to explain to a funder why your project is needed in 300 words

    Funders are getting more and more applications. Organisations are facing increasing demands from people who are closer and closer to crisis point. The gap between successful and unsuccessful applications is narrowing. How do you convince a funder to choose your project over another in 300 words? The following tips might help:

  • How to make PR and fundraising work together

    PR and fundraising are often thought to be intrinsically linked, but media coverage doesn’t guarantee an increase in donations.  So what is PR’s role and how can the two work best together?

  • How to write more effective fundraising letters

    Many charity communicators say that writing fundraising letters is one of the most difficult parts of their job. If you focus on a few basics, it’s easier than you think to write the kind of copy which generates impressive results for your charity or not-for-profit.

  • How to use Twitter for fundraising

    Some ideas about how to ask for and receive donations via Twitter. Please add others you've tried.

  • How to raise funds without directly asking or appealing for them

    Charities and not-for-profits ask a lot of donors. And there’s more and more of them asking than ever before. This guide will give you ten simple tips on how to increase your organisation’s income without direct appeals or asking donors directly to give.   The tips are based on a model that has worked for disaster relief charity ShelterBox but are equally applicable to other areas of work.

  • How to make your BBC Lifeline Appeal a success

    Spinal Research applied for and was lucky enought to be awarded a BBC Lifeline Appeal , which was broadcast on BBC1 and BBC2 in the last week of February 2011. The appeal has been a phenomenal success, raising well over our expectations: to date we have raised over £120,000 in donations and much more support is to come, after several people pledged to fundraise, run marathons and even leave legacies to our charity. Here are some things we have learned from the experience....

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