It's easy to dismiss campaigning as a luxury, when voluntary organisations all over the country are facing increased demand on their services and increased pressures on funding and staff time. And sometimes it’s true that launching a big-scale attack is not the best strategy. But that doesn’t mean you can’t still motivate change. For some, campaigning and influencing might seem irrelevant, opaque or hopeless. But small charities can be successful influencers, and with a bit of know-how you can make a big difference.
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