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PLEASE NOTE: You are no longer able to sign in to Knowhow

As we prepare to move our content to our new website this summer, we're turning off the ability to sign in on and

To ensure members can still access everything they need, member content will be available to all users until the end of July.

Community-made content which you can improve Case study from our community


This page is free to all
About the positioning, branding and rebranding of charities and non profit organisations.

What is brand? It is certainly not clear-cut. Add your own views to the mix on the marketing and branding forum.

In this section you will find guidance on:

Positioning and branding

Understanding the role of positioning and branding in marketing, and things to consider when relaunching your brand.

Analysing the strength of your brand

Measuring levels of awareness and gauging people's perceptions of your brand.

Changing your brand

Relaunching your brand or the identity of your non profit organisation.

Page last edited Apr 28, 2017

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