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Community-made content which you can improve Case study from our community


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Improving the marketing of your organisation will help you run your services, fundraise, and campaign more effectively.

Marketing is a complex area covering promotion, PR, advertising and selling. Getting it right will enable your organisation to thrive.

What is marketing

Definitions of marketing.

Product and relationship marketing

Definitions of product marketing and relationship marketing.

Marketing information and research

Different ways to gather data about what your customers, beneficiaries and donors want.

Segmentation and targeting

Ensure your marketing is effective by considering who your organisation's customers are and deciding how to target them.

Other player analysis

How to find out who is helping or hindering the success of your non profit or charitable organisation.

The product marketing mix

How to market your organisation's product, whether it be goods, services or ideas.

Page last edited Nov 22, 2012

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