Improving the marketing of your organisation will help you run your services, fundraise, and campaign more effectively.
Marketing is a complex area covering promotion, PR, advertising and selling. Getting it right will enable your organisation to thrive.
Definitions of marketing.
Definitions of product marketing and relationship marketing.
Different ways to gather data about what your customers, beneficiaries and donors want.
Ensure your marketing is effective by considering who your organisation's customers are and deciding how to target them.
How to find out who is helping or hindering the success of your non profit or charitable organisation.
How to market your organisation's product, whether it be goods, services or ideas.