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Analysing the campaign issue and building evidence

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Effective campaigns are based on a sound understanding of the issue you want to change and an analysis of the context in which your campaign will function. A successful campaign also needs compelling evidence to support your cause.

Good analysis can help you determine the most effective way to influence your audience. Using strong evidence to back up your campaign gives clarity and shows that your proposed solutions and reasoning are well founded.

Page last edited May 09, 2017

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