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Creating solutions in your campaigning

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Tools are available to help you turn your evidence into realistic solutions that you can then propose to the decision-makers you’re trying to influence. These can help you to break down a problem into related areas and think through the problem and its solution.

For example, problem-solution trees help you explore the causes and effects of a problem, then potential solutions:

Problem tree diagram

A tool called fishboning can help you to think through causes and consequences that surround a particular topic:

Fishboning diagram

A step-by-step guide on how to use these tools for campaigning is available in NCVO’s Good Guide to Campaigning and Influencing. There are also opportunities to have a go at using some of these tools in NCVO’s campaigning training, such as Creating a Winning Campaign Strategy and the Certificate in Campaigning.

By this stage, you will have identified the issue you want to change, have developed a strong evidence base and a good solution to the issue.

Next, you have to think how to deploy your innovative idea. You may need to directly progress the issue through a policy agenda or as part of a broader campaign for change. NCVO’s Good Guide to Campaigning and Influencing explains both of these approaches and how to do them, including setting the agenda through policy, how to make the most of public consultations and the role of thinktanks, to creating a broader campaign strategy. NCVO’s campaigning courses also take students through how to create a campaign strategy and more information can be found on NCVO’s training pages.

Page last edited Jun 14, 2017

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