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Identifying problems you want to change

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All campaigns should be underpinned by a clear argument for why things should be different, or why they need to stay the same. They should also set out how this can be achieved.

Simply referring to evidence on an issue is not always enough; not least because evidence can often be disputed. For example, saying that a particular community suffers more from ill health such as heart disease or early death is only the start of a debate. In this scenario you could think about:

  • what response you want local health providers to have
  • what responsibility local communities have
  • what the causes of that ill health are.

Carrying out research and analysis will mean you can come up with evidence-based arguments.

Often decisions about what you campaign on will then come down to:

  • choices based on resources
  • competing explanations of what the best solution will be
  • and judgements about how to balance competing demands for resources and time.

Developing your policy

After gathering evidence for your campaign, you can start to develop your policy around a particular issue.

Developing your policy will involve coming up with a convincing story about the changes you want to make, so that you can persuade the people you need to influence.

Creating a policy may involve proposing changes to:

  • policies
  • legislation
  • the behaviour of individuals or a company
  • or developing new services.

You may not necessarily need a public-focused campaign to achieve this. Simply lobbying relevant ministers or groups could be enough.

Further information

Page last edited May 15, 2017

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