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Developing your campaign strategy

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Campaigners are often inspired by the passionate need to make change happen. Enthusiasm and intuition can get you a long way, but campaigns can fail because they lack a clearly defined aim, a campaign strategy and ways of checking that they are on track.

This section sets out these essential elements of your campaign.

To look at each of these areas in more depth, read NCVO’s Good Guide to Campaigning and Influencing by Brian Lamb and take a look at the range of training we offer in campaigning and influencing.

Page last edited Sep 28, 2018

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