Once you have analysed the issue you want to campaign on, understood the world you're campaigning in, built a compelling evidence base for your campaign and developed your campaign strategy, you should have a clear understanding of what you want to achieve and have made important decisions about your campaign.
Now you can move on to the detail of planning your campaign. This section introduces some of the main areas you might want to include in your campaign plan.
- Framing your campaign and connecting with your audience
- Deciding who your campaign will target
- Campaign tactics
- Deciding which tactics to use
- Campaigning in coalition with others
- Inspiring and mobilising campaign supporters
- Is my campaign within the law?
NCVO’s Good Guide to Campaigning and Influencing by Brian Lamb offers further information and practical guidance on campaign planning.
