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Planning a campaign

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Once you have analysed the issue you want to campaign onunderstood the world you're campaigning in, built a compelling evidence base for your campaign and developed your campaign strategy, you should have a clear understanding of what you want to achieve and have made important decisions about your campaign.

Now you can move on to the detail of planning your campaign. This section introduces some of the main areas you might want to include in your campaign plan.

NCVO’s Good Guide to Campaigning and Influencing by Brian Lamb offers further information and practical guidance on campaign planning.

Page last edited Sep 28, 2018

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