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Inspiring and mobilising campaign supporters

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Including supporters in your campaign can be an effective way to enhance its credibility and show decision makers that you have public opinion on your side. 

Ways to work with your supporters can range from organising a march around a major global issue to getting a small number of people to lobby decision makers. Supporter action needs to be part of your overall campaign strategy and help you to achieve your ultimate campaign aims.

Some questions you may wish to consider include:

  • who you will involve and why
  • how you will organise your campaign
  • how you will provide support
  • how you will recruit and inspire supporters
  • how you will sustain supporter action.

You can find some ideas in NCVO and the British Oversees NGOs for Development's (BOND) free guide to inspiring supporter action, including case studies, tools and top tips on mobilising supporters.

What will trustees need to know about the campaign?

Trustees have ultimate responsibility for ensuring that your organisation stays within the law. You need to make sure that they are fully involved in strategic decisions on campaigning and kept aware of campaign progress so that they can meet their legal responsibilities.

NCVO has created a free trustee guide to campaigning and influencing which outlines what you need to tell your trustees about campaigning. It is useful if all of your trustees have read this booklet. 

The guide includes:

  • what you can do in campaigning as a charity
  • what is campaigning?
  • foundations of campaigning
  • questions trustees should ask about a campaign.
Page last edited May 12, 2017

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