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The campaign cycle

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It is helpful to think of campaigning as a cycle from beginning through to completion of the campaign:

Image of the various stages of the campaign cycle.

The campaigns cycle is a campaigning tool that helps simplify what happens through the course of a campaign. It is a useful overview that should be used to keep you on track, and a tried and tested way of thinking through the stages of a typical campaign.

It can help people to see that during campaigning we make choices that we think will achieve maximum impact. The campaigns cycle is not intended as a literal representation to follow whatever circumstances you find yourself in, but a tool to help you campaign better.

Stages of the Campaigns Cycle

Analysing the issue

Developing a strategy for change

Planning the campaign

Delivering your campaign - making it happen


Further information

To learn more about how to create a campaign strategy, take a look at NCVO’s Good Guide to Campaigning and Influencing by Brian Lamb.

You can also join us on our short course Creating a winning campaign strategy.

Our short video on c-ampaigning essentials- introduces some of the main concepts in campaigning.

Page last edited May 02, 2017

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