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How to blog from a position of power

Blogging is a tool in which the "voiceless" get a platform to air their musings on anything that interests them (aren't we lucky). But there is occasionally an anomaly in the mix, that being - the person already with a voice. The all powerful Director of organisation "X". They have a voice that people know and will listen to; but with great power comes great responsibilty. You need to decide upon your "voice"; being overly formal will make it seem like another outlet for company propaganda. Instead, you should strive for a more personal tone so people can engage with you, which - in theory - should benefit the rest of the company. So, come on, lets find out how to unleash that burning passion, pulsating through your aorta and channel it into a blog fit for your adoring public.

1

Don’t be too formal

People are meeting you, virtually - so meet them. Talk to them man to (wo)man. They are not a demographic or an audience, or even a potential supporter - they are people with their own ideas, passions and interests. Also, think modest. You are not the organisation. You are not even its spokesperson. You are an idividual. That is your strength. You do not have all the answers so welcome the chance to say “I don't know”.

2

Don’t overcomplicate things

Keep it simple. This is a conversation not a lecture. Don’t try to cover everything and every little nuance, because it’s impossible. All you can do within this format - indeed in many Live Web spaces - is paint simple pictures. But just because you are keeping it simple doesn't mean you should see yourself as a “messenger pigeon”. You're not. This is a democratizing tool – so put your messages out there with the aim of soliciting dialogues. 

3

Don’t be overly rigid

Improvise. The art of improvisation is setting the tempo,  then jamming and seeing where it goes. It is structured underneath but lively and real on top. Don't worry about it, just jam. Let your passion and your enthusiasm show through. Trust yourself to tell the stories the way you do in the real world, down the “boozer”. Don't over plan.

4

Don’t forget your own story

Think stories. You don’t have to be some kind of self-styled illustrious raconteur; just pick a story that has happened to you and tell it. Your audience will be far more receptive to stories as opposed to vast chunks of dry information or company hoopla. Your work life - and the rest of your life - is full of stories; you tell them when you're with your friends and family, so tell them here to these new friends. They'll set up lots of new relationships. The stories don't have to big or clever or even funny. They can be small and personal as long as they're real.

Further information

Here are some useful links to see other CEO blogs in the third sector:

http://www.scope.org.uk/news/blogs/scope-blog/dispatches-wca

http://bloggerbubb.blogspot.co.uk/2012/08/the-olympics-and-voluntary-sector.html

 

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Page last edited Jun 23, 2017 History

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