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Effectively Promoting Your Non-Profit Event On Social Media

A guide to social media marketing


As of 31 December 2017 there were 168,237 registered charities in England and Wales which equates to a huge number of fundraising efforts.  Without effective marketing strategies, chances are good that your non-profit event will not be as successful as you would have liked it to be.  When promoting your event it is vitally important to embrace the power of social media. Not only can you reach tens of thousands of potential supporters with a single post but you can do so virtually free of charge.  Depending on the size of your event you can start promoting it on social media as much as 6 months in advance, giving yourself enough time to reach as many people as possible. The following guidelines will help you make the most of your social media advertising efforts.

Decide which social media platforms to use

The first and most important step in marketing your event on social media is deciding which platforms will be most effective. Some social media platforms will be more successful than others, depending on your target audience.  It is for this reason that it is important to not randomly create profiles and post blindly, but rather choose a few platforms that will benefit your cause most.  It is generally a good idea to focus your efforts on Facebook, Twitter, and Instagram as they have the greatest reach. It is also important to create a uniform identity across all platforms in order to avoid any confusion, thus strengthening your cause.

Ensure your social media profile is up-to-date

If you want to make use of social media to promote your non-profit event you need to make sure all your profiles are up to date. If you don’t have any existing profiles, create new ones with sleek headings, attention-grabbing, professional profile images and interesting yet concise ‘about’ sections, using keywords that will make it easier for potential supporters to find you. If you already have profiles on all the platforms you plan to use, update them with current info and images and make sure they are all interlinked.

Choose a hashtag

Never underestimate the power of a humble hashtag on social media.  Choose a hashtag for your event that is unique, short and easy to understand and make sure to use it across all social media platforms.  If you are planning to host a charity fun run, for example, a good hashtag could be something like #RunforKelly or #FunRunForDiabetes. A relevant hashtag such as these will help your supporters interact with each other and create a nice buzz amongst them.  Apart from creating your own hashtag, also make use of existing ones when talking about your event as it will extend the reach of your social media posts even further.

Create engaging content

If your social media posts aren’t engaging, people aren’t going to pay attention to them. Facebook and Instagram, in particular, are very image-intensive so aim to include only high-quality images in your posts. Each social media network has a unique style and it is important that you tailor your content accordingly. On Facebook you can alternate informative posts about your event with images of your events poster, spacing out any ticket sales posts so that you don’t appear too pushy. Don’t forget to create a Facebook event, inviting all your friends to it and sharing it to relevant groups and pages.

With six thousand tweets getting sent on Twitter every second it can become hard for your posts to get noticed. One way to ensure that your pots receive attention is by sharing your personal experiences relating to the event you are hosting. Don’t be afraid to show some vulnerability as it will only endear people to you and your cause. Interact with your audience by commenting on their posts, answering their questions and thanking them for their support.

As long as your social media advertising efforts are clear, attention-grabbing and sincere, your event is bound to attract a lot of positive attention which can be converted into financial support. The more you interact on social media, the more adept you will become at it, soon becoming a professional at effective non-profit social media event marketing.


Page last edited Jun 15, 2018 History

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