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How to Benefit from Technology as a Non-profit Organization

Non-profit organizations are providing services to the community using money and time donated by governments, individuals, and corporations. Like any other organizations, they use technology to achieve their goals more effectively. Technology allows them to improve their processes and minimize expenses. All in all, technology makes delivering services to people faster. Here are the most effective technologies at their disposal.


Digital fundraising

By using donor data, non-profit organizations can maximize their marketing fundraising efforts. To make these activities more secure, NPOs can increase the password security policies, replace outdated and open source software, and rely on secure online payment protocols. By adding a ‘donate’ menu to websites, you can lead donors to sign up and make transfers from their bank accounts or credit cards. In addition, by making requests for donations related to a specific project, you can make donors feel special about their contribution cause.  


Social media

Digital tech-savvy and experienced marketing professionals should pay special attention to posts made on social media. While inappropriate and irrelevant content should be removed, relevant posts should be shared and promoted across a variety of channels, to promote achievements and activities of NPOs. Networks like Facebook, LinkedIn and Twitter are an excellent source of potential donors, members, volunteers, supporters, alumni, etc. With 74% of the world’s population older than 18 on social media, the fundraising power of these platforms is enormous. For example, Facebook raised $10 million in just two days for Nepal earthquake relief operations.


Email marketing

their target audience and send appropriate messages to keep them engaged. For example, first-time donors are more likely to be interested in the mission and work of the organizations, where returning donors would rather hear about the progress of the current work. In a way, email marketing allows NPOs a greater deal of automation.


Visual storytelling

Content marketing has already gained significant momentum across industries, so there's no reason why the non-profit sector should benefit from telling compelling stories. By using elements such as videos, photos, infographics, and testimonials from fundraisers, they can bring the essence of their mission and goals close to the target audience. Not only does high-quality content boost engagement, but also tells a lot about levels of professionalism invested in the cause.


Cloud computing

Cloud computing is using the internet to run apps and store data through shared services, and many non-profit organizations already use cloud-based platforms without even realizing it. Processes that nowadays depend on cloud-based services include email, file storage, social networking, donor databases, accounting software, etc. Cloud-supported solutions provide more than just the convenience of being online, so for example cloud-based property management software, apart from being accessible from anywhere and any device, allows its users to connect with a range of property service provider apps in a single seamlessly integrated protocol.


Podcasting and newscasting

Multimedia news providers such as NPR (National Public Radio) distribute high-quality priority news, information, and music programming to a network of 975 independent stations. With 26 million people tuning into NPR podcasts and newscasts weekly, NPR has more potential in reaching people than the total circulation of the top national papers. Non-profit organizations can easily work along NPR's mission to generate a more informed public by providing deeper insights into global events, ideas, and cultures using innovative technologies and digital platforms. By transforming traditional journalism into a multimedia endeavour, this organization has reached numbers of people that many non-profit organizations can only dream of.


Project Management and Team Collaboration

New Story is a small non-profit organization with team members divided between San Francisco and Atlanta, but they also need to oversee the work of their local partners in countries they are present. Project management software they use helps them plan and execute projects that call for collaboration from various departments and making sure everyone is on the same page. Since transparency and communication are values ingrained in foundations of many non-profits, having tools that facilitate communication and information sharing is essential for allowing dispersed teams to work efficiently and keep their work accountable.  


Hearing the people’s voice

Giving a voice to the unheard is the basis for social justice, and a core aspect of Ushahidi, a non-profit organization behind free and open-source software for information gathering, visualization, and interactive mapping. Justifying its name – which means ‘testimony’ in Swahili, the initial software allowed Kenyans to document and report cases of violence in real-time, following the disastrous 2008 post-election riots, during which 1,200 people died and hundreds of thousands were displaced. Texts, photos, and tweets sent by citizens helped the organization generate crowd-sourced maps that publicised violence and political abuse on a global scale. Since then, Ushahidi has evolved into an international platform for crises around the world with 35,000 maps generated in 30 languages for 159 countries.

Further information

People are more likely to give when asked, and in today’s hyper-connected world, giving is increasingly becoming digitalized and peer-driven. People give because they are influenced by others, and non-profits are transitioning to greater automation in reaching their audiences.


Page last edited Jun 13, 2019 History

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