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How to create impact and evaluation videos

When giving positive feedback to your stakeholders, one key media is video. By using impact and evaluation videos, your nonprofit  or social business can easily report what’s happening on the ground. And demonstrate the impact the donations, investments and contributions are having.


Offer a Next Step

After saying thanks, it’s always a good idea to let your stakeholders know how they can involve more in your social cause.


Show Results

Be specific on how their donation, contribution or investment mattered. What you accomplished with it and whose lives it changed. Give them hope on the future you are creating, so they can keep contributing.


Be Emotional

Whenever you can, focus on making your donors, investors and clients feel grateful by having come on board with you.


Give Them Credit

Make your donors and investors feel they are the heroes. Tell them what they have enabled and what they made possible.


Less AND More

Sometimes less information in a shorter and friendlier video is better. Plus, you can split your content into smaller videos, sharing them in a more constant rate.


Tell a Story and Back it With Data

Storytelling is a great way to engage the viewer and make him feel he is on the ground. Data is a essential way to give credibility to your project, giving awareness of the situation and report of the results. Mixing these two can be a powerful tool to convince them to keep contributing to your project.

Further information

This type of videos can be used by your nonprofit or social business to materialize, in your communication, the impact your donors, investors and clients have. Eventually this may lead to more and better donations, contributions and investments.

To learn more, you can read this article:


Page last edited Aug 10, 2017 History

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