We use cookies to help us provide you with the best experience, improve and tailor our services, and carry out our marketing activities. For more information, including how to manage your cookie settings, see our privacy notice.


Skip to content. | Skip to navigation

Community-made content which you can improve Case study from our community

How to Creating Great User Experience: 6 Writing Tips

There are two main things that go into a great user experience: design and copy. Each element has the ability to either offer a user something unique, attractive and creative or turn a website visit into a frustrating chore. 

So it’s essential to have your site provide unique content that not only captivates visitors but also that the writing and presentation give users the smoothest possible experience. 

Website content design isn’t just information thrown up on screen, it’s an art, site visitors want to “scoop” your text. They quickly scan content to decide whether or not you have what they’re looking for, and if you don’t, then in the blink of an eye they’re off to the next site. 

So with all this in mind, let’s take a look at some ways to create a great user experience.

Things you'll need

  • Be Consistent With Your Brand
  • Design With Your User In Mind
  • Focus On Experience
  • Less Is More
  • Avoid Jargon
  • Allow Users To Become Independent

Be Consistent With Your Brand

It’d be pretty odd if Apple forced a 200-page user guide on you for their ultrathin MacBook Air; and there’s an excellent – and obvious reason they don’t.

Apple’s products are attractive and highly intuitive, and that’s why the copy that goes along with them are so seductive – with Apple, you don’t grind your way through a thick manual trying to find what you need, you happily read the entire thing. In fact, Apple’s one-page manual is as slick and practical as the technology itself and looks every bit as irresistible and natural. 

The truth is that it would actually be easier for Apple to pump out heavy copy load with thousands of words, it takes a lot more effort to present the essentials in such a beautiful, easy to absorb way. But that wouldn’t be consistent with the brand and a let-down for consumers. 

Take a look at MailChimp. Everything from its support docs, features, and customer support is loaded with personality. 

Do you think this is by accident or just whipped together at the last second?

Of course not. Significant time and effort went into planning it this way, and that’s what you want to do with your site as well. So ask yourself, what do you want the user perception of your product to be? 


Design With Your User In Mind

It’s all about the “you” in user.

It’s tempting and even natural when going over your product to get caught in the “our” “I” and “we” trap. Sure you’re excited to teach users about your product, but constantly referencing yourself or your company can be a big turnoff.

You’d be surprised just how easy it is to lose an audience. However, just by sprinkling in a few “you(s)” through your copy, you’ll have a much better chance of connecting with your audience and holding your interest. “You” grabs a user’s attention, and even if they’re ready to bounce off you copy, a well-placed you can regain their interest and hold them there a bit longer.

So when going over your copy, watch for “our(s)” and “we(s)” and see if you can switch them out with a “you”.


Focus On Experience

The key to great user experience isn’t simply explaining how to do something with your product or access a particular feature.

 It’s all about offering a smooth, enjoyable and educational experience. 

So consider your user’s perspective and journey. Using a writing help service is a helpful way to write great copy that doesn’t burden users with spending time going through things they probably already know. Example, if you’re writing a section on an advanced aspect of your product, keep from repeating basic terminology that the user most likely already knows. 

Only give them what’s relevant.

Also, make sure segments aren’t disjointed. Users want things to be located in a linear fashion  where they should be – don’t disappoint them. 

And remember this, the user experience is the introduction to using your product. Make it great and they’ll be much happier with their purchase.  


Less Is More

When you need some fast help, you want it to be easy to find. Your users are the same way.  They might be struggling to utilize a certain feature or just stuck somewhere in the process. 

Value the time of your users and have the information they need easy to find without bogging them down with unnecessary information. But make sure you’re not cutting corners, the trick is having just the relevant info while not leaving out anything that would help the user understand.  It’s all about being as helpful as possible, so simply employ wise discretion with what you include and what you don’t when writing out your help sections. 


Avoid Jargon

When it comes to a help doc, a user will look past a lot of things, however, they won’t excuse the pointless use of jargon. This can be a real issue with technical writers since it’s natural for them to thrown in niche specific words that a lot of users won’t understand. 

Even worse, if you’re inserting jargon all over your copy, there’s a good chance you’ll frustrate your readers beyond the point of no return. 

Check out a Steve Jobs presentation and notice how he discusses incredibly sophisticated technology in ways that are highly accessible for a non-tech expert to comprehend. 

Simply put, use terms and words your users will understand.


Allow Users To Become Independent

A goal with great user experience copy is to get them to feel more and more confident every time they look at your content. You want to get to the point where they feel so comfortable with the product that they’ll be able to navigate things without hitting any bumps or getting lost. 

Create instruction in your copy that’s friendly, clear and actionable to help users hit this level quickly.

Further information


The tips laid out above should go long ways to creating lean, easy-to-process, educational content that will enhance the experience of your users. Remember, it’s not just the product and it’s not about the creator, keep your mind focused on your customers and their wants and needs and you’ll create a great user experience.


Page last edited Aug 16, 2017 History

Help us to improve this page – give us feedback.