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How to design a great nonprofit website

While some of the principles of an efficient web design are universal, it would be ludicrous to assume that designing an e-store and a nonprofit website are one and the same thing. Of course, the overlaps exist in several areas, however, when it comes to nonprofit websites, the emphasis may be on different design elements, depending on the nature of the website or the organization in question. With this in mind, here are five elements of a good nonprofit website you need to be on a lookout for.


The information for potential donors

The first thing you need to do when designing a nonprofit website is – properly introduce yourself. If you’re asking people to donate to your cause, you first need to tell them what your cause is all about. Furthermore, this will offer at least some form of reassurance that their funds will end up in the right place. Sure, a lot of people who arrive at your website will automatically know what you’re all about, however, this is not a great starting point. What you need to do is give some general information about your current campaigns or some major updates related to your organization’s major points of interest. In this way, you will present them with the insight necessary to help them make the decision.


Channels of communication

The next thing you need is a contact page. The information that you’ve presented earlier on is your way of communicating with your audience. Now, you need to create a channel through which your audience can speak to you. Apart from offering standard information like an email, phone and your organization’s physical address (provided that you have headquarters), you also might want to explore options like chat boxes. This is a great way to show your audience that you are 24/7 available for them and in this manner demonstrate just how important they are for your cause.



Earlier on we mentioned that offering updates on niche-relevant issues is a good way to stay relevant, however, the information you offer on your homepage is often redundant and on the need-to-know basis. Therefore, the best way to tackle this issue is to host a blog through which you will use to shed some more light on these topics. Furthermore, you can use your blog to offer something of value to your target demographic and in this way boost your conversion rates even further. Needless to say, this will require you to learn a thing or two about blogging, writing a quality content, as well as to find a place where you can get business stock photography, in order to visually enhance your content.


Volunteer opportunities

One major mistake that a lot of nonprofits make is valuing money above all else. While this may seem a bit paradoxical, they focus too much on helping others by gathering funds, that they completely neglect any other form of help coming their way. In order to avoid repeating this mistake, you need to make an option where people who are passionate about your cause can be put to good use. By creating a section where you offer volunteer opportunities, you may find a way to make a greater difference than you believed possible.


Clear call-to-action

Every website out there has an agenda and nonprofits are no different. The difference between e-commerce and nonprofit is that with the latter, you don’t have to bother with soft-sell methods. What you need is a clear and bold call-to-action (CTA), where you will address your audience directly and tell them exactly what’s expected of them. Furthermore, several surveys have shown that a red CTA button has 21 percent better click-through-rate (CTR) than its green counterpart, which is one more thing to keep in mind.

Further information

At the end of the day, by utilizing these five elements in the right way, you will be able to get the most out of your website. Regardless if you wanted to gather funds for a worthy cause or just raise an awareness on a cause neglected by mainstream media, your end goal is the maximum reach and maximum efficiency. Luckily, this is where proper web design can make all the difference and help your nonprofit live up to its purpose.


Page last edited Dec 25, 2017 History

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