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How to get motivated to raise money

A lot of organisations get stuck with their fundraising. Often it’s nothing in particular, it’s just they’ve lost their money-raising mojo.

If this is where you are at the moment, here are some ideas for getting motivated.

1

Be really clear what you're trying to achieve

Often we can get stuck with our funding strategy, because the purpose is “obvious” -- to bring in more money. Just raising more cash may well be a priority, especially in times of crisis, but it’s not enough to create a sense of shared purpose across your team.

Ask yourself how much you want to raise. By when? What for? How it fits with our mission and wider work? The clearer you answers to these questions, the clearer your aim and the more likely you are to be able to reach it.

If you fudge it you’ll stay in a fundraising funk.

2

Explore the opportunities available

There is bit of an argument for doing the same kind of fundraising over and over. You’re good at it, you’ve got track record, repetition saves you from reinventing the wheel. But it can also mean you miss other, better opportunities.

Think laterally about what is available. Look at what other organisations are doing to bring home the bacon. This takes time, but it is a worthwhile investment.

There are many ways to help you look at alternatives, and do some creative thinking.

3

Build on your strengths, address weaknesses

I don’t know your organisation inside out, but odds are you’re really good at certain things. Whether it’s networking, communication, creating genuine lasting change in the world, it’s your thing and you’re great at it.

Now these great talents are your springboard for effective fundraising. People want to back a winning team, so make sure you tell people about your successes and use your skills to encourage support.

But don’t forget to look at the things you’re weaker at. These may need some attention to balance your organisation and improve the odds of funding sustainability.

4

Plan realistic actions and targets, and involve people

How many times in life have you made a plan and then forgotten about it? To do lists buried in a forgotten notepad, and action plans lost in the swirling mists of My Documents.

Make sure it doesn’t happen by being realistic, involving people in your planning, developing feasible and achievable targets, recording them and sharing them widely.

Most people love working towards a shared goal, particularly if they helped to set it. Funders and donors want to know you’re in control of the money, so share the headlines with them too.

5

Get on with it!

There’s a place for research, reflection, discussion and planning. But once you’ve got a shared purpose you should press ahead as soon as you can. 

Sustainable funding is hard work and takes a long, long time, so take these ideas right now and make them your own.

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Page last edited Mar 07, 2016 History

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