There have been lots of guides written about the detail of using social media. Here we pull them all together.
1
Plan
The key to using social media is to think about your audience, resources, barriers and what you want to achieve. You need a strategy.
- How to develop a social media strategy for your organisation
- Study Zone Strategic Social Media course
- Why Use Social Media webinar (Grow Your Charity Online)
You also need to think about what channels are right for your audience. The CharityComms guide to social media for charities has an excellent guide to matching your audience to the appropriate channels.
Now you want to start using whichever channels you have chosen.
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3
6
Other channels
7
Managing social media
Further information
There are lots of guides which could be added here (for example on 4sq, evaluating success, using flickr). Please share ones which you have found helpful. If they don't exist why not write one.
Contributors
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Cristina Tiberian
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Mark Barratt
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Chris Milway
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Jack Garfinkel
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Myles Kunzli
