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How to guide to local campaigning

This guide provide information and advice on how to make the best impact from your local campaign.


Reasons to go local

New legislation means more decisions will be made locally about the services your community will receive. A local campaign can therefore have more impact, more quickly.

Campaigning informs people and can get them involved in decision making which can strengthen democracy at a local level.


Your local campaign cycle

Analyse the issue and make sure that a campaign is needed. Be clear about the root causes of the problem you want to resolve. Set targets and deadlines and identify the key people that you will need to influence and gain support from. Make sure the tactics you use are realistic and suited to your campaign.

Evaluate your campaign. Setting interim targets along the way can help you to build on successes and learn from mistakes.


Working with local councillors

Contact them soon after the campaign starts. Clarify what role they will be able to play in your campaign. Build up a good relationship based on trust and respect; even if your opinions differ you should both want the best for your community.

Further information

The complete guide to local campaigning is available for NCVO members. For further information on the benefits of becoming a member please visit the NCVO website.


Page last edited Jun 23, 2017 History

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