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How to know if Guest Blogging Really Worth Your Time?

May I ask you a question? How many times have you read about the importance of guest blogging if you want to succeed in blogosphere? 

Too many? I thought so. 

Did you ever document the time, energy and money you spent on getting one article to be published on a mid-level blog? 

I am sorry, I misspoke. What I meant to ask you is this: Did you ever spent all that time, energy and money on writing a guest post and still did not get thatpost published? 

What about the emotional cost of frustration from rejections? 

If you have done your due diligence and documented all the data for your guest posts, yet you still continue to write them, you are either a masochist or you may need to ask for a refund from your math teacher. 

Have you looked at professional studies about how many visitors from guest blogs remain loyal subscribers to your blog? How many are converted? How many of these visitors bought something from you (apart from the freebies you offered)? 


Things you'll need

  • The real numbers can be dismal.
  • Let’s take a look at the process of guest blogging:
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1. Finding blogs to guest post for

First you need to find blogs with similar themes to yours in order to assure that their audience includes the kind of reader you want to attract. 

I do not know about you, but this task usually takes me at least two to three hours. And that doesn’t even count the following recommendations from Traian, of Pitstop Media Inc. in a recent article on guest blogging at Problogger. 

Traian writes about the importance of vetting the potential blog that may publish your guest article, and recommends the following criteria: 

Credibility 
Integrity 
Alexa Page Rank 
Owner’s physical address 
Stated editorial and/or business objectives 
Stated ownership 
Does it have a sitemap? 
Is the site registered; in other words, is it legal? 
Does the blog have a strong social media presence with a decent number of likes and followers? 
Does the owner have a respectable number of followers on Twitter and/or G+? 
Does the owner has an active LinkedIn profile? 
How many RSS subscribers does the site have? 
How is the content quality? 
What are some competitive data sources? 
These are 13 different data points you need to gather before you even consider writing for this blog for FREE. 

Once again, I do not know about you, but looking at this list, I would say I need a minimum of three to four hours to obtain and analyze all this data. 

I’d like to add here, that the author only recommends these tasks because he already told you to forget about top blogs. 

We’re not talking about the “influencers,” or “God blogs,” those desirable blogs with huge numbers of subscribers, followers and readers. 

We’re talking about doing all of this work for a mediocre blog. 

Traian still advises that, even if the potential blog passes all these checks with flying colors, it is still not a guarantee that the blog is right for you or thatyou will see any benefit from publishing your article on this potential blog. 

Based on this, you’ll have a better chance to win the lottery, or make a huge profit on the stock market as compared to getting a crowd over run your blog. 

Traian does not want to mislead you; he clearly explains that, if you want to guest post the right way, it’s a time- and resource-consuming process. 

I assume that you are still thinking about a nagging question: “Why can’t you approach a “God Blog” with high authority and pitch your article to the owner, so that you do not need to go through all these hassles? After all, it takes the same time, effort, and energy, yet the potential results are substantially better.” 

I am sure you’ve heard the expression: “It is just as easy to fall in love with a rich man (or woman) as with a poor man.” Translation: It is just as hard toprepare a top quality article for a high authority blog as for an average blog. 

But leave it to Traian; he has answers for everything: 

“This process takes time. You have to nurture a relationship through human interaction with the owner of a “God Blog.” 

He does not clarify what “nurturing” means, so I turn to you and ask you if the following could be considered as such: 

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2. Nurturing a relationship?

A long-time friend completed an e-course that she enjoyed very much. She raved about the leader’s expertise and teaching method. To show her appreciation for a great program, she tweeted stellar reviews about the e-course as well as the course leader. In addition she wrote a post on Facebook and on her personal blog about the program and highly recommended it to her readers. 

Then came the book. The e-course developer published a book and asked my friend (among others, I assume) to write a review on Amazon and Barnes Noble. He supported his request by stating that currently there is only a single review next to the description of the book, and it “just doesn’t look right.” 

My friend, of course dropped everything, and wrote a glowing review for the book on both, Amazon’s and Barnes Noble’s sites. 

In addition, she created a blog post for book reviews, in which you-know-who’s book was the star. 

A few weeks later, my friend wanted to publish a few guest posts to go along with the launching of her new blog. Guess who she asked? You are right. 

Now guess what response she received from the course leader? A big rejection. And the rejection was not even written by the blog owner, despite the fact that the inquiry was sent to him personally. 

My question to you is this: 

Did my friend nurture a relationship with the course leader? I’d call this example as the true “human nurturing.” 

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3. The alternative path

According to Traian, that is one of the reason he suggests to pitch a small blog for your guest post. “Although you may still get a rejection” he says, “but it won’t hurt as much as being refused by an influencer.” Really, Traian? I think the opposite. What I would think is this: “Even this “nobody” blog rejected my work!Stressed executive 

I do not know if you noticed, but we did not start conducting research or start writing yet. 

If you are lucky, and an essay write help blog owner came back with a positive response to your pitch, you will still need to review the type of posts the blog publishes, what topics are accepted more frequently, in what style these posts are written, and other similar data. 

If you are like me and you want to be thorough, you need a minimum of 2 3 hours for these tasks on top of the other hours you’ve already spent. 

Research is one of the most important components of writing an article that people will want to read. Ultimately, that’s your goal. 

Although it is much easier and faster to conduct thorough research today as compared to even five years ago, nevertheless you still need to employ a few different methods to achieve your goal. 

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4. Researching for the guest post another investment in time.

Once you complete your research, you need to read the source material and select the ones that are most relevant to your project. From there, you’ll prepare a rough outline and start to fill in sections with notes. 

Depending on the amount of material you collected through your research, we could talk about eight to ten hours for these tasks. 

When you finally reached the stage when the article needs to be reviewed and edited you are almost there. The key word is still “almost.” It is extremely rare that you’ll write a top quality article the first time. 

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5. How guest blogging really originated

Somehow I have a suspicion that the idea of “guest blogging” must have been originated from the “influencers” that got tired of writing high quality articlesat least twice a week (daily, for most of these blogs). 

So, they came up with a genius idea: why not make it appear as if we are doing a favor for these people who are desperate to grow their mailing list? We’ll get them to write for us for free in return for a promise of Wonderland (or should I Disney Land?) 

We can demand top quality because we have a large audience that these guest bloggers will have access to. Besides, the harder we make it to be accepted the more people will clamor to get on our blog. 

Have you visited some of these “influencer’s” blog lately? Most, if not all posts, are written by guest bloggers. I wonder what the owner does with all this extra time on his/her hands. Anyone have a guess? Perhaps working on something to make more money? 

I also think that the idea may have been picked up as a model from the academia. They are the pioneers of abusing students. I do not need to tell you how often books published by professors are actually researched (and sometimes even written) by students. 

The research that resulted in such an amazing discovery, earning a professor a Nobel Prize, was actually conceived, developed and completed by his graduate students. 

I myself was a victim of this system, aside from my grad student life. I volunteered to work in a retail pharmacy without getting paid a penny just for the hours of experience I needed in order to be allowed to take the professional exam for licensing. I did not even get a thank you. 

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6. You see how this thing became contagious?

“But,” you say, “Everyone knows guest blogging is the best way to grow a blog. To get exposed to different communities, get links and increase one’s SEO exposure, you need to publish on other blogs.” 

Don’t misunderstand me. I am not advocating you cut out your guest posting plans completely, only that you go into it with eyes wide open and your ears perked up.

Of course there is some truth to the fact that guest posting builds relationship with other bloggers. On the other hand, there are many other ways that you can get connected with other bloggers without guest posting. (And without the distressing hours of work without pay or the humiliation of “thanks, but no thanks” that so often goes along with it.): 

Comment frequently on top blogs (yes the influencer’s blog). 
Attend live conferences and introduce yourself to the attendees you are interested developing a relationship. This is much more personal, and helps establish a real-world bond. 
Register and participate on forums in your niche. 
Create your
 own forum. 
Register for classes and connect with classmates. 
Be active on Social media (especially Facebook). 
Write great articles on Facebook. 
Hold a contest and notify the bloggers in your niche. (Bloggers are often happy to let their readers know about fun contests out there, especially if thecompetition and prize relates to their blog in some way.) 
Hold an event for bloggers in your area of interest. A client of mine in the cooking industry scheduled an event for mommy bloggers about “personal finance and planning for the future.” Response rate for this event has been huge. 
Let’s face it: unless you’re a well-known figure or have something extremely interesting to say, top blogs don’t want your content. 

Further information

I’ve always had a saying when it comes to blogging that shocks many people when they first hear it, but I stand by it to this day: 

You should be spending almost as much time with your email subscribers as you do writing posts in order to build your blog.

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Page last edited Mar 22, 2018 History

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