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How to make the business case for a rebrand

How to make the business case for a rebrand

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Description
Things aren’t quite right.  Your charity is doing great work but it’s not reaching as many people as you know it should.  You think the brand needs some serious attention? Here's some thoughts about how to get senior management to agree.
Things aren’t quite right.  Your charity’s doing great work, but it’s not reaching as many people as you know it should.  You think the brand needs some serious attention - how do you get senior management to agree?
Editors
SallyWrench SallyWrench ; WEditor ; webtemp@ncvo-vol.org.uk ; markb@textmatters.com ; chrismilway@googlemail.com ; myles.kunzli@ncvo.org.uk
Description
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Things aren’t quite right.  right.  Your charity’s charity is doing great work, work but it’s not reaching as many people as you know it should.  should.  You think the brand needs some serious attention - how do you attention? Here's some thoughts about how to get senior management to agree? delete: </h3> agree. insert: </p>

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