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How to manage effective fundraising on Facebook

Facebook is a huge deal for fundraisers. In addition to being the biggest social network where people can be in the social loop, it is increasingly branching out into non-profit donations. Yes, it seems like Zuckerberg may be planning to turn Facebook into a reliable platform that everyone can turn to financial support in difficult situations.

Even if you know how to create Facebook fundraisers or you’ve been using them for some time, you may not be familiar with particular fundraising methods that can provide your campaign a much-needed boost.

1

Put Key Pieces in Place

Before you to share your fundraising campaign, you have to make sure that it creates a good first impression. For most people, this includes information that proves the credibility of your cause.

To persuade them, you need to use real, personal photos and videos of people involved in the campaign. Using stock photos is a really bad idea that undermines the credibility and trustworthiness.

The same rule applies to text. “Copying text such as calls-to-action from a similar fundraiser may also have an adverse effect on credibility; that’s why many fundraisers turn to help from a person with writing experience.

Next, you need to create a noteworthy, easy-to-remember title for your fundraiser. It’s best to avoid generic titles like “Need a surgery for my dog!” and make them more personal and authentic. For example, “You can help my Oscar who is fighting for his life.”

Last thing: Facebook has a number of fundraising categories, so make sure you put yours in the right one. For example, a fundraiser for a veterinary treatment falls into Pet Medical category.

2

Gain Momentum

Sharing the campaign with everyone you know on Facebook might not be a good idea because people may be reluctant to donate to something that has not yet raised some money. Try to gain momentum by sharing your fundraiser with people you know (family, close friends), but instead of Facebook, email them the information.

When you raise some portion of your goal, you’ll have more confidence to share the fundraiser with everyone on Facebook. People will be much more willing to help if they see that others already did it.

3

Write Your First Post

The information you put out there is obviously critical to the success of your fundraiser. To let people know what your initiative is all about, you have to write regular posts. They will get your audience’s attention and provide them with something to share with their own friends who might be interested in helping your cause.

In your first post, give the people an overview of your cause and inspire them to donate by relying on a sense of urgency. Also, you can put things into perspective by saying something like “a cup of coffee costs $3, but donating $3 to our animal shelter means much, much more.”

4

Share, Share, Share

Sharing your fundraiser and asking other people to do the same is the best way to get people talking about it. Facebook has millions of users, so you have to reach as many people as possible. If you don’t, the campaign may not be successful.

You can begin by sharing your fundraiser on your timeline and ask friends to share it as well. There is a good chance that you will get that much-needed momentum going because as long as the fundraiser is public, people can share it.

5

Create Video

Video is a powerful medium to get stores and points across to people quickly and effectively, so not having them on your fundraiser’s page is just wrong. Most of the people are visual learners, so they prefer to watch video rather than read a text. That’s why video should become a main tool to introduce the Internet audience to your cause.

6

Don’t Forget to Thank Donors

Unfortunately, there are many “hit and run” fundraisers who disappear after their campaign is complete. There’s nothing disheartening for donors than them, so it’s better to thank everyone who donated money and keep them in the loop.

For example, you can tag a donor in a post and write a short message thanking them for their contribution. Also, consider creating progress reports and status updates to make them feel that the campaign is going somewhere.

Even a small thank-you message has a potential to foster goodwill and reinforce the credibility of your cause.

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Page last edited Apr 25, 2019 History

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