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How to motivate your marathon fundraisers and help them raise more money


If your supporters are running a marathon this spring they’re on course for a major personal achievement. Right about now though, they’re probably starting to feel a bit fed up of the training schedule and running out of fundraising ideas – so now’s the perfect time to give them some encouragement and inspiration.

Here’s some top tips to help them to run and fundraise as well as possible:


Fundraise online

Raising money for charity shows someone cares deeply about your cause. Creating an online fundraising page (rather than using a paper sponsorship form) makes it easy for them to share their story on Facebook, Twitter and on email. That means they can inspire more people to give and help your cause raise more money.


Create a dedicated community for your runners

Build a separate database of your marathon runners and send targeted emails that speak specifically to them. Encourage them to send in their stories and reward them by featuring them in social media posts or on your website or blog. Putting them in the spotlight will make them feel valued and motivate them to run that extra mile.

At JustGiving, we know that when people fundraise as part of a team, they raise 10% more. Whether it's sending them special emails, creating a Facebook group or running monthly meet-ups, make your runners feel part of a community and share useful content.


Put yourself in your fundraisers’ shoes… Or trainers!

Forget about your charity and your key messages for a moment. Instead think about the kind of questions your runners are asking and typing into Google in search of an answer. What trainers should I wear?What’s the best way to heal blisters quickly? What music will help me keep going when all I want to do is stop? How do I fundraise whilst training and working a full-time job? Are there marathon training groups in London I can join? If you save them time and provide answers to these types of question on your communications with them, it will make them feel good about your charity.


Don’t re-invent the wheel

Don’t worry if your charity hasn’t got the resource to create new and tailored content for your marathon runners. There’s lots of useful content out there already and you can help your supporters find it. Share links to interesting runner blogs you find and get bloggers to write special posts just for your supporters. 


Give words of encouragement

Marathon training is intense, so a few well-timed emails to your runners from your charity saying “well done” and “keep going” could be the difference between them being one-time fundraisers and loyal regular supporters.


Help your supporters help you

The best fundraising pages on JustGiving tell a story. Encourage your runners to share their unique fundraising experiences and give them information, photos and videos about your charity so they can let people know why they’re going to the trouble of raising money for you. Explain why your charity deserves support and how their donations will be used. For example £10 will buy a school desk, or £20 will help restore someone’s sight.


Send top tips

Encourage your runners to update their email signatures, business cards and anything else that regularly profiles them with a quick line about their fundraising. The more involved their friends feel in their marathon training, the more likely they are to donate.

Remind your runners to regularly update their social media profiles with training and fundraising progress. Every viral share of a JustGiving page on Facebook is worth an average of £5 in donations!


Keep fundraising after the event

Around 20% of donations through JustGiving come in after people finish their event, so when you email your runners to congratulate them on crossing the finishing line in London, encourage them to keep on fundraising – it’s a good opportunity to update friends on family on how they did as well as make a final appeal for donations!

Further information

Sally Falvey is head of product marketing at JustGiving. This guide is based on a JustGiving blog post




Page last edited Apr 13, 2017 History

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