We use cookies to help us provide you with the best experience, improve and tailor our services, and carry out our marketing activities. For more information, including how to manage your cookie settings, see our privacy notice.


Skip to content. | Skip to navigation

Community-made content which you can improve Case study from our community

How to Organize a Successful Sporting Event

It’s safe to say that nothing promotes sportsmanship and competition like a sporting event. The only problem is, not every sporting event is a good sporting event. Fail to put enough time and effort into it and your event might just end up being a real disaster. That being said, you might want to make sure you get everything right before your event kicks off. And to help you, we came up with a guide for organizing a successful sporting event.


Think about the time

Obviously, there are rules regarding every sport that say how long a game should last. What you need to bear in mind is that you probably won’t have professional athletes taking part in your event and cutting matches short might be a good idea. As a rule of thumb, every match should be long enough for the players to break a sweat, but definitely not much longer than that. It’s also a good idea to take any potential delays into consideration when planning your event, as the last thing you want is to be pressured into cutting matches even shorter.


Be ready to deal with injuries

No matter which sport we’re talking about, there are always chances of someone getting hurt. Not only will this affect their health but it’ll also mess with the timetable for your event. That’s why you need to make sure you’re ready to deal with any injury that might occur. Ideally, you’ll be able to have medical personnel on standby. Organizing the medical staff is even more important if the people who’re going to take part in your event are out of shape or children. Of course, having a first-aid kit at hand is an absolute must.


Prepare the rewards

Another important thing you should bear in mind is that people who’ll take part in your event might expect some form of acknowledgment, especially those who end up winning. Luckily, preparing rewards for the winners shouldn’t be difficult. For example, if you’re organizing a soccer event, you can buy soccer trophies that are going to make everyone’s day. What’s so great about these little things is that they can serve as memorabilia of your event and the participants are guaranteed to hold onto them forever. If your event includes multiple activities, preparing more rewards is recommended.


Promote your event

When organizing a sporting event, you probably want it to be as successful as possible. And the recipe for success is having a large number of people show up. So, what you might need to do is come up with a marketing strategy for your event. Firstly, you can use Facebook to promote your event and figure out how many people are going to show up. If it’s a local event, printing out flyers is also a good idea. Depending on the size of your event and your budget, you can also think about promoting it through radio commercials.

Further information

No one said organizing a sporting event is going to be easy. In fact, you’ll probably have your phone ringing all the time and some unexpected things to deal with. Just make sure you follow our guide and there should be nothing stopping you from making your sporting event a real success.


Page last edited Sep 19, 2018 History

Help us to improve this page – give us feedback.