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How to set up a Facebook page for your organisation

Facebook pages enable public figures, businesses and organisations to create a public presence on Facebook. While profiles are for real people, and groups are for communities who share common interests, pages are for official representative of public figures, businesses or organisations. Let's discuss what we need for it. 

Things you'll need

  • A personal Facebook account
  • Internet access

Create the page

Once you're logged in to your personal account on Facebook, go to Pages to create your new page. 

You will be given a few options, including 'Company, Organization or Institution' and 'Cause or community'.

Select 'Company, Organization or Institution' and choose 'Charity' from the scroll down menu. Add a name to your page (the name of your organisation) and click to certify that you are the official representative of the organisation. Make sure you enter the name correctly as you cannot always change it later.


Customise the page

Facebook will ask you to add a Page description, a link to your website and a unique url for your Facebook Page, i.e.

It will then ask you to add a profile picture (the recommended size is 180 x 180 pixels), which should be your organisation’s logo.

Finally, you can define a specific audience, or you can skip through this step.

Once you have the basics set up, you should then add a cover photo (851 x 315 pixels) which should be a branded image that demonstrates what your organisation does. Engaging cover photos can be really effective in encouraging people to like your page. You’ll also need to add some information about your organisation to the Info section.

The basic skeleton of your Page is now live. Facebook will ask if you'd like to 'Like' your Page. If you do so, all activity will appear in News Feeds of those you're connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you're really ready for people to view the Page, so skip this for now.


Add engaging content

Before you start sharing your page, it’s advisable to get some great content on there. Ask questions, use images, videos and infographics to engage your audiences, and don’t forget to keep posts really short – most people will be visiting your page through their mobile phone. It's helpful to think of who your audience(s) will be, and what will interest them about your organisation. Think of the posts as telling stories, and not as marketing messages.


Recruit supporters

A good place to start is by inviting your colleagues to like the Page and ask them to share it with their friends. You can also use your website, newsletter, blog and e-mail updates to promote your page and create a core base of supporters. If your updates are engaging you will soon see that your supporters will do most of the recruiting for you.


Measure your success

Use Facebook insights to measure how well you're doing and what can improve on. Insights give you information on your audience, how they interact with your page and the performance of your posts. 

Further information


Page last edited Apr 16, 2019 History

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