We use cookies to help us provide you with the best experience, improve and tailor our services, and carry out our marketing activities. For more information, including how to manage your cookie settings, see our privacy notice.


Skip to content. | Skip to navigation

Community-made content which you can improve Case study from our community

How to Start a Cost-Effective Solar Energy Business

We cannot avoid the consequences of global warming. We have passed the point of no return long ago, so it has turned into managing an existing situation more than stopping it from ever occurring. This is why so many companies and businesses around the world (industries that often have intersecting areas and which are dependent on each other) opt to go green. On the one hand, it is a cost-effective solution to the immediate problem, and it follows the popular global trend which is, obviously, here to stay. If you are eager to ride this wave and contribute to the betterment of the local environment, here’s a comprehensive and basic guide to a cost-effective solar energy business.


Some basics first

Solar business used to be a notion that was, as far as most people were concerned, within the realm of science fiction. The steep price range as well as the nature of maintenance were also an off-putting factor for so many. Thankfully, the tides have been turning in favor of solar cells. Living green is not a passing fad and, considering that we are running out of fossil fuels at a blinding rate, the general populace has become ready to adopt certain solution which, both on paper and in practice, actually make a lot of sense. When it comes to solar panels, the prices of production are reduced significantly (per watt to produce, the price tag has actually been reduced by 90% since the 1980s).


Welcome to a world of opportunities

The decrease of costs and increase of energy efficiency when it comes to solar panels has turned this business from an apparent dead end into a whole world of opportunities. The fact of the matter is that solar energy can be applied in a variety of industries – agriculture, municipal heating and electricity as well as private, home-owned sources of harnessed renewable energy. It can be large-scale (generally speaking, national companies that deal in such businesses focus on big projects that can benefit the state – see Denmark as a shining beacon of such business practices) or it can be small-scale. If you are opting for a cost-effective approach, this flexibility in the market works to your advantage – consider numerous niches and choose the one that you are most comfortable with. Choose something that provides the best range of conditions for you, and no matter how ambitious you are, start small.


No company’s an island

It does not matter what sort of a company you are – if you want to achieve lasting success, competing in the oversaturating market is not the holy grail of solutions. As a matter of fact, creating a sustainable collaborative network with other companies that can contribute to your goal is actually much more important than merely competing, especially if you are an emergent business that deals in something unique as solar energy. For example, you will have to collaborate with banks in order to create comprehensive and financially feasible packages for customers that are eager to start living green. You can also make the life of your installers easier by establishing cooperation with a reliable scaffolding rental business which will provide you with top-notch tools of the trade. Remember – successful business is all about networking.


What are the most important steps you should take?

Planning is half the work, so use the greatest (and cheapest) tool at your disposal – the internet – to learn everything you can about the nature of cost-effective solar businesses and all the related information which can save you a lot of headache in the long run. That being said, you need to learn about the leading solar technologies and how they work if you are not an engineer who specializes in such a field. Choose between the two most common business models for such a field – sole proprietor or solar energy franchise. The first option gives you an invaluable chance to call your own shots, while the second one is a safer bet. If you want to start a cost-effective business, you should practice what many entrepreneurs do – be involved in every part of the process, at least once. Ideally, you can tackle a lot of responsibilities – as both the manager and the operator in the field – which will leave you with priceless experience, make you more confident and save money.

Further information

Finally, in order to give yourself a proper wind in the back as the company kickstarts, make sure you do the right marketing. Be present on social networks and platforms, and, when it comes to this specific area, practice the networking that has been mentioned above. Find young and eager marketing consultants or groups which have just started their own business themselves for reasonably priced help with the marketing of your solar energy business. Considering that “green living” and “solar power” are the buzzwords of the now, it shouldn’t be that hard of a job to create a cloud of influence around your business.

We live in a world of oversaturated markets, so it has become quite hard to get a business of any kind off the ground, let alone find one’s place in the constant dynamic of supply and demand. The world of business and industry has been in constant flux ever since its inception, so the key matter that you should adopt as a business owner is the unpredictability of the market and the nature of chaos. Trying to stay in touch with what the customers want and keeping with the times is your best bet, so starting a cost-effective solar energy business should be a good basis for the sort of business that is sure to thrive in the future.


Page last edited Sep 26, 2018 History

Help us to improve this page – give us feedback.