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How to understand your supporter journey and make it better

How to understand your supporter journey and make it better

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Description
Tom Latchford, CEO of Raising IT , describes key considerations for the supporter journey on your charity website. Increased online engagement can boost charities’ incomes without staff having to spend more money or time. Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate. Tom Latchford, CEO of Raising IT , describes key considerations for the supporter journey on your charity website. Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.
Editors
louise.duffy@ncvo-vol.org.uk louise.duffy@ncvo-vol.org.uk ; markb@textmatters.com ; chrismilway@googlemail.com
Description

Tom Latchford, CEO of Raising IT , describes key considerations for the supporter journey on your charity website.

Increased online engagement can boost charities’ incomes without staff having to spend more money or time. Key aims of a charity website should be to foster a relationship between the donor and the charity, attract and engage new donors, and make it easy for advocates to donate.

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