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How to use Facebook

Top tips on how to use Facebook well to communicate with your organisation's supporters.


Create a Facebook page for your charity

Your charity can have a voice on Facebook by creating a page, then posting news and opinions to it. New people can discover your organisation, and choose to "like" your page. Then they may see your posts in their news feed and can also like your posts, add comments and share them with other people.

First you will need a personal Facebook account. Then create a page. Choose the "Non-Profit Organisation" category for that page. Now you can add a profile picture, and some information about what your organisation does: state exactly what you do, who you help, and why.

Be as professional as possible when choosing a profile picture (i.e. your logo) and timeline picture (the big banner at the top). Ideally, invest in graphic design and ensure it reflects your branding.



Keep it personal, and provide information worth sharing

Facebook can be used to raise awareness of your organisation and your cause, and as a means to communicate with the public and your supporters.

The more engaging you make your page and the more you encourage others to share personal stories, the more 'liked' your page will become.

Don’t post information for the sake of it. But do post interesting new items, relevant announcements and strong statistics. Do so regularly, or people will wonder if you're still active. Once a week should be the minimum; once a day would be good for a small charity; several times a day for a large organisation.

Your posts are much more likely to be read if you include a good photo with each one.

Often, Facebook users are most active on Saturday and Sunday. Want posts to appear at the weekend? Schedule them by choosing a publication date.

Want a particular post to appear at the top of your page, even if you've written other posts since? You can pin it to top.For an example Mayur Online .


Contribute to debates

Look at what other relevant groups, campaigns and individuals are talking about on Facebook and intervene if you have a new or interesting contribution to make.

Use the correct tone of voice, as you are representing an organisation, not simply posting as yourself.


Build your networks

Periodically, it is worth posting a note to your Facebook friends, asking them to pass on your link to their network of friends. You should also encourage supporters to add a ‘like’ button to their own website or blogs if they support your Facebook page.

Equally worthwhile, is to search for other relevant organisations on Facebook who might have an interest in your organisation. Consider liking their page or joining their group. You can then post on their walls and if appropriate, invite their followers to like your page.


Promote your Facebook page

In order for you to generate more followers and build your profile, you need to promote your Facebook page elsewhere on the web [Example: Best online fashionable clothes collection page ]. Put a Facebook icon on your website and your email newsletter, and include your page's address on any marketing materials. Include a link to it on all staff email signatures and on any other social networking sites you might be on.

If you have a budget for marketing, you can pay for Facebook advertising to promote your page and your posts to particular audiences. There is no free ads programme for nonprofits similar to the Google's Google Grant, but they can be a cost effective means of publicity when done right.


Take donations

You can have a prominent call to action on your Facebook page. Your page's category must be set to "Non-Profit Organisation" - with no other categories selected - in order to add a Donate Now button.

If you don't want to take donations on Facebook, put a different call to action here, such as a link to your website or to sign up to your email newsletter. Instructions here


Experiment, measure then tweak

You should have goals in mind, rather than just use Facebook haphazardly. Do you want to raise awareness of an issue? Promote an event or a campaign? Recruit supporters and volunteers?

With that in mind, experiment. Be varied in the way you post. Try different writing styles, and different kinds of images. Invite other people or organisations to write a guest post. Write news posts. Write opinion pieces.

Check your statistics regularly to find out what works and what doesn't. When a post gets a lot of views and interactions, try to figure out why and learn from your successes.

Facebook presents statistics using such terms as reach, likes, comments, shares and conversions - which might initially seem overwhelming, but are actually quite simple to understand - find out what metrics you need to know about.

Further information


    Page last edited Feb 25, 2018 History

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