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How to write a catchy proposal for a not for profit organisation


Receiving the funding and support you need can often be a difficult task. In light of that, writing a proposal letter for a not for profit organisation is all about adapting to your audience. It doesn’t matter who you are writing to and in what capacity as long as you abide by the general principles and address your target reader properly


Define your proposal

Before we begin writing, it’s important to come to terms with what it is we want to achieve? Do we need manpower, public support, funding, or something else entirely? What is it that we are trying to accomplish by asking for this backing? Do we want to expand our organisation or simply raise public awareness of a particular issue? Being able to clearly define and defend our proposal is the first step in getting the support we so desperately need in times like these.Writing a good research proposal should always begin with proper defining of the topic.


Define your reader

Who is it that we are writing to? Is it the government sector or a private charity fund? Being able to cater to our reader is the key to achieving a personal connection with the individual on the other end. It’s an entirely different story to apply for GSK IMPACT or the Chrysalis Trust in the UK so make sure that you shape your proposal properly. This doesn’t always result in success, however, but it’s a great way to ensure that our proposal is at least taken into consideration instead of putting aside to rest.


Benefits for the backer?

Why should someone back you up? This is the most important question when it comes to proposal letter writing. Define clear benefits that someone would have for supporting your project. The world revolves around mutual benefits, and it’s no different with submitting proposals.


Create an outline

Once you have defined these factors, it’s time to create an outline for our proposal letter. The outline will serve as a sort of skeleton for our letter. It might be a good idea to use a writing service to help you. Choose it wisely to avoid fake or scam services. To do so check this best writing services review here. It will help us go through all the motions we need to achieve in order to write a successful proposal letter.

Your outline should consist of the following items:

  • Introduction: Take a few sentences to explain who you are and what your organization stands for. Don’t spend too much time on this and keep the details to a minimum. Your reader will look you up once they have finished reading.
  • Problem: What is it that you are trying to solve? The problem that you are addressing should be presented in a realistic and fact-based manner. Raise awareness of why this problem should be solved and what kind of an impact it’s making. Lastly, state the reason why this particular backer is the perfect source of support for such a problem.
  • Solution: Clearly define your solution to the problem. You are asking for funding or support, after all, so you should have a good idea as to what you are going to do with the support you receive. Talk about how you came to this solution and what kind of effects it would have on the public awareness. Try stating clear long-run benefits of implementing such a solution.
  • The sales pitch: Explain why your solution is the best. This may be the hardest part of your proposal letter because you are not the only one sending one such letter. Try to “sell” the idea of why your solution is the solution to end all problems regarding that particular issue. Charities and the government sector won’t care much about the sentimental value of investing into fairy tales, so it’s important to paint a clear picture of why this project is worth it.
  • Timeline and budget: This one will be tricky to achieve but try doing it anyway. Your backers will want to know how long it will take to see concrete results and how much will that cost them. You will need to sit down with your team and come up with a realistic proposal that covers all the expenses you might have regarding the project. Funds such as The Henry Smith Charity will especially ask for a clear proposition. It’s difficult to receive additional support once the proposal has been approved, so cover all of your bases.
  • Conclusion: In the end, try addressing your potential backer by stating how happy you are that they are considering your proposal. This is the time to strike an emotional note and be grateful for having such a wonderful potential backer besides you. Include the mandatory contact details and a thank-you note.

Finish your proposal

Once you have all the words on paper, it’s time to spruce it up and send it to your future supporters. Keep in mind that these letters should be in mint condition when it comes to grammar and spelling. There’s nothing worse than submitting a letter riddled with errors. It will not only be rejected but put a stain on your organization’s name. Have a few people come in and take a look at the letter. Read it aloud a couple of times to make sure it all makes sense. In the end, submit the paper and wait for the inevitable response. If you followed these guidelines properly, it should all turn out okay.


Page last edited Nov 23, 2017 History

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