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How to write a great job ad

This how-to offers some advice on how to write effective job advertisements to attract great staff to your charity.


What does your organisation do?

It’s important to use common, jargon-free terms to describe your organisation. It’s also a great idea to include your vision or mission statement, to draw attention to your work.

Be sure to include a whole section on what your organisation does, to really attract candidates’ attention.


Be as clear on location as possible

It’s a good idea to include a postcode in your ad. This way, an applicant can search your location to make sure it’s feasible for them. If you are based in a remote location, have you considered making your role home-based or more flexible? This can be a helpful way to attract even more talented candidates to your role.


Think carefully about salary

This is always going to be a very important part of any job ad. In fact, ads that don’t fill in this field attract fewer applications. But the salary is also an important measure for candidates, as it shows how senior the role is, and whether it’s a good match for them. Make sure that you have checked out similar ads, so that you know you are offering a competitive salary.


Keep your ad brief and punchy

You need to give the candidate the essential details, while also inspiring them to find out more about your organisation and apply.

The aim of the job ad is to attract interest, communicate quickly and clearly the essential (appealing and relevant) points, and to provide a clear description of what the company does and what the job entails. Any extra info can be uploaded to appear alongside the ad too.


Remember you are selling

Think like a jobseeker. What would make you apply for your job and not a different one? Let the reader know why your role is rewarding, and if there are any opportunities for development or exciting benefits. It’s also a good idea to specify exactly what qualifications you require, if you require any.
Your brand is a strong selling tool so don’t forget to include your logo!


Make it easy

We find that job ads with application forms attract fewer applications. That’s why we recommend allowing candidates to email you a CV and cover letter. If you do use application forms however, make sure you upload the form alongside the ad, or include a clear link.


Take your time

Your ad can stay on CharityJob for a whole month, and it can really help to use all of this time. If you haven’t got that much time, then we recommend a minimum of two weeks. Why? So that your ad will benefit from appearing in our Daily and weekly email alerts, as well as on the site.

Further information

The information in this how-to guide has been provided by CharityJob, an NCVO Trusted Supplier.


Page last edited Mar 16, 2016 History

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