We use cookies to help us provide you with the best experience, improve and tailor our services, and carry out our marketing activities. For more information, including how to manage your cookie settings, see our privacy notice.


Skip to content. | Skip to navigation

As we prepare to move content to our new website this summer, we're temporarily turning off authentication on and To ensure members can still access everything they need, member content will be available to all users until the end of July. Please note: changes made to your profile won't be reflected in our system.

Community-made content which you can improve Case study from our community

Considering your direction and impact

This page is free to all
Be sure to know the impact you want your non profit to have, and where this impact needs to be felt before you set the strategy.

Consideration of the difference your organisation will make should be at the heart of strategic planning. It will enable you to:

  • imagine the best possible future and keep this at the heart of your planning
  • plot a strategy that is focussed on delivering impact
  • set an agenda for change
  • measure progress against outcomes that express the difference you want to make.

Useful links

  • Take a look at this Harvard Business review article Delivering on the promise of nonprofits (PDF) which suggests a helpful framework for developing a results-based strategy.
  • More resources and signposts can be found in our Governance area.
  • NfP Synergy's research in 2006 looked into over 100 voluntary and community organisation mission and vision statements. This is great reading if you want to be inspired!
  • If you want an overview of how to set direction, along with guidance on using some of the tools and templates, why not look at the introduction to the Direction guide that forms one of the seven Tools for Success published by Cass CCE in November 2008.  You will be able to download the guide itself as a pdf as well as explore the other tools in this exciting toolkit.
Page last edited Jul 08, 2014

Help us to improve this page – give us feedback.