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Sorting drivers

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Takes you through the second step of strategic analysis sorting drivers.

Once you've developed a list of key drivers for your organisation you can narrow these down to a manageable number. Here's a few ideas to help you make your choice.

A handful of drivers

As a guide it would be usual to select:

  • Three or four drivers that will be vital to the future strategic direction of your organisation
  • Four or so that are important
  • Three that are interesting, to keep your eye on.

The numbers of drivers you choose will depend on how deeply you want to engage with your strategic analysis. Working with a few vital ones is much better than not looking at any at all.

It’s also important to bear in mind your capacity to take these drivers forward. So be pragmatic: starting small is good.

Consider critical success factors

Think about the factors that are critical to your organisation’s success and ability to deliver your mission, such as:

  • Understanding and meeting beneficiary needs
  • Ensuring income to cover costs and invest in future sustainability
  • Developing relationships with other organisations.

Rank impact and predictability

Another way of prioritising drivers is to think about the impact and predictability of each trend. You  might want to focus on those that are likely to have both high impact and predictability. You can map and sort drivers on a grid.  Sorting the high/low impact and predictable/unpredictable.

As you reflect on the drivers you have collected together, sort them into changes you are fairly certain about and things that are less certain, where the implications are more unpredictable. While you are doing this, also try to identify those with potentially high impact.

You will want to prioritise those with a potentially high impact that are predictable.

Next step

Find out about researching key drivers.

Page last edited Apr 11, 2013

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Caroline Copeman