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The strategic plan

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Your non profit organisation's strategic plan shows you know the direction in which you are heading and how to get there.

The basics to consider when writing a strategic plan

Having a realistic plan, directly linked to outcomes, is evidence that you know where you are going, are clear about the difference you want to make, and understand the mechanics of how to get there. Developing a plan is key to effectiveness: the conversation that goes on as part of the plan development process is as important (if not more important) as the document.

When writing your plan you need to think about:

  • your audience
  • the different types of plan
  • an approach to crafting a plan.

A perfect strategy plan?

While there's no right way of setting out your plan, we've consulted widely, looked at lots of examples, and suggest this plan framework (Word, 37.5Kb) as one way. It's a suggestion for a contents page of a 'traditional' strategic plan, with ideas about some of the ways in which you might populate the sections. If you're interested in exploring alternative ways of communicating your strategy, take a look at the strategy map ideas, and also visit the Leeds University Students' Union site and consider their very interesting approaches.

Page last edited Jul 18, 2014

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