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An introduction to strategy

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A simple explanation of strategy including views from strategy experts and charity leaders on strategy development.

What is strategy?

How do we link strategy to performance so that we can really:

  • maximise our impact
  • get full value from our activities
  • make sure we are doing the right things as well as doing them right? 

Strategy: a definition, if you are new to strategy, start here.

Views from strategy experts

Views on strategy from organisations

  • KCLSU: a strategy journey, an interview with former Chief Executive Steve Vaid outlining their recent strategy journey (including examples of their strategy tree, values and operating plan).
  • Leeds University Union: strategy review, former chief executive Lesley Dixon outlines the review process and gives examples of key documents.
  • Brook, National Director Simon Blake gives his organisation’s rationale, process and strategic framework on how the young people's sexual health charity uses scenarios to stimulate strategic thinking. 
  • Macmillan Cancer Support, Director of Corporate Development Juliet Bouverie discusses the organisation's approach to achieving its ambition.

If you would like to share your experiences of strategy development why not write a case study and contribute to this site.

Further reading

Page last edited Oct 05, 2018
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