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Writing your business plan

This page is free to all
Step-by-step guidance on how to complete each section of your business plan.

The links below match the headings in our downloadable business plan template.

Each one gives you detailed guidance on how to complete the sections in your business plan.

Read through all this information before completing your business plan. You may not have all the information you need, so make a list of what you need to find out, then come back to the templates when you’re ready.

All of these headings are a guide – you should change or rearrange them to suit your organisation.

Title page


1. Executive summary

2. About your organisation

3. What we do

4. Our market

5. Market research and testing

6. How we reach our market

7. Market analysis

8. Operational plan

9. People, management and governance

10. Our impact

11. Cost and income structure

12. Financial forecasts

13. Risk map

14. Contact details

Page last edited May 18, 2022

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