New media has changed the way non profits and charities can campaign for change. If you don't know where to start with this new technology or want some pointers on best practice, this training course is for you.
Access your premium content
Click through to your premium content here:
- Part one - video
- Part two - video
- Part three - video
- Part four - video
- Part one transcript - Word
- Part two transcript - Word
- Part three transcript - Word
- Part four transcript - Word
Watch two minutes of all four videos for FREE!
Find out about your trainer, Daniel Harris.
Course structure
- key principles of effective communications campaigns
- what is digital communication
- preparing your campaign
- delivering your campaign
Learning outcomes
By the end of the session you’ll be able to:
- set a vision and targets for your campaign
- create compelling messages
- use multimedia to bring your campaign to life
- learn how to generate engagement online
- integrate campaigning with fundraising.
Video one: key principles of effective campaigns. Watch two minutes for FREE!
- Read a transcript of the teaser for video one (Word, 21kb).
- Video one is 2mins 24s (the full video is 4mins 17s).
Video two: what is digital communication? Watch two minutes for FREE!
- Read a transcript of the teaser for video two (Word, 8kb).
- Video two is 2mins 30s (the full video is 9mins 13s).
Video three: preparing your campaign. Watch two minutes for FREE!
- Read a transcript of the teaser for video three (Word, 21kb).
- Video three is 2mins 21s (the full video is 8mins 49s).
Video four: delivering your campaign. Watch two minutes for FREE!
- Read a transcript of the teaser for video four (Word, 21kb).
- Video four is 2mins 9s (the full video is 15mins 54s).
Further resources
DHA have provided a good practice example of digital campaign work they've done. The link is available once you've purchased the course, at the end of part four.
About Daniel Harris
Daniel is a public sector communications professional with nearly twenty years' experience at senior levels of central and local Government and the not-for-profit sector. Daniel set up DHA in 2000, and has since led numerous initiatives helping government and the public sector to transform policy and bring their services closer to the public. He also advises governments in developing countries on creating and delivering health and education communications.
Got a question or need more help?
- If you've got a specific question about this course email us on knowhow@ncvo.org.uk.
- If you're interested in face to face charity training, send an email to our consultancy team on consultancy@ncvo-vol.org.uk or have a look at the training courses we offer.
