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How to develop a better marketing plan

Free to registered userssign in or register to use this course
Having a marketing-oriented organisation can help you meet the needs of your supporters, beneficiaries and stakeholders in the most cost-effective way. Learn how to develop a better marketing plan by using PR Smith's SOSTAC® model which stands for situation analysis, objectives, strategy, tactics, actions and controls.

Course structure

  • Introduction to SOSTAC®; situation analysis
  • Objectives and strategy
  • Tactics
  • Actions and controls

Learning outcomes

By the end of the course you will have:

  • gained a good understanding of the principles of marketing
  • been able to apply the marketing mix to your organisation
  • have completed elements of the SOSTAC® model
  • identified areas/gaps for further research to support your plan.

Still not sure? Watch a preview!

Further resources

Here are the resources you can download upon purchase of this course:

  • SWOT analysis template
  • PESTLE analysis template
  • Applying the 8Ps of the marketing mix

Find out about your trainer

Beth's previous experience in business development and strategic advice for large national charities gives her a great perspective when advising organisations in sustainable funding. Her specialisms are business planning, marketing, fundraising portfolio analysis and new product development to attract and retain new audiences. Beth holds a BSc in Equine Science and Business Studies, the Chartered Institute of Marketing's Diploma in Communications, Advertising and Marketing and she is currently studying for an MSc in Voluntary Sector Management at Cass Business School.

Buy now!

Click on the 'Add to basket' button at the top of the page or get all our training from £9.99/month with our StudyPass subscription. NCVO members can access all of our Studyzone courses for free - if your organisation is an NCVO member, just create an account, log-in and join your organisation.

Got a question or need more help?

Further references

Smith, PR (2011) SOSTAC® Guide To Writing The Perfect Plan (eBook) published by www.PRSmith.org. PR Smith’s SOSTAC® is a registered trademark of PR Smith.

Page last edited Apr 05, 2019

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Face-to-face training

We also run a range of classroom based courses on a variety of topics throughout the year.

See our events listing for dates.