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Organisational values: how to practise what we preach

This page is free to all
Do your organisational values need a refresh or a rethink? Are they just a laminated picture in the reception hall? Increase your impact by learning how to create and embed values in your daily working practices. Plus, learn how to keep them alive by following our top tips.

Do the whole course on values for FREE!

The course is based on the latest survey on organisational values carried out by the trainer, Ian Lawson, together with consultants Andrew Forrest and Maggie Smith on behalf of the Cass Centre for Charity Effectiveness. 

- About your trainer, Ian Lawson

Part one: The 'what' and 'why' of organisational values

Simply put, values are the way you go about things in the organisation. Find out what they can do for your staff and how they can help deliver your organisation’s mission.

Part two: Building or refreshing organisational values

You'll learn how to:

  • engage staff in discussing and making sense of values
  • use the right language to express values
  • come up with a strapline for your values.

Do part two of the course for free (8min, 23s).

Part three: Practical applications of values

You'll learn how to:

  • identify opportunities to communicate values
  • reflect values in recruitment, induction, customer engagement, etc.

Do part three of the course for free (5min, 34s).

Part four: Top tips on creating values and keeping them alive

Revisit the tactics and opportunities that can help you to:

  • maintain an open dialogue about values
  • embed them within the organisation
  • live them every day. 

Do part four of the course for free (5min, 48s).

Further resources

View the full exploratory survey on organisational values carried out by Knowhow and visiting fellows from Cass Centre for Charity Effectiveness (opens a PDF).

Take a look at our list of Trusted Suppliers.

About your trainer, Ian Lawson

Ian Lawson is an associate consultant at the Centre for Charity Effectiveness at Cass Business School. Previously he was at The Work Foundation/Industrial Society where he headed up the organisation`s work on "Developing leadership within the world of work". He is experienced in designing and delivering programmes, sessions, presentations and is a team and executive coach. Ian has written four books and is a board member at the British Army Staff Leadership School.

Want to watch another course?

If you like what you've seen here, why not take a look through some of our other training sessions, which cover issues from strategic planning to fundraising, governance and social media.

Sample list:

Strategy made easy: simple steps to producing your strategic plan

Managing staff through difficult times

How to be resilient

Managing change in your non profit

Innovating to survive and grow

Charity PR: how to write and get support for your public relations strategy

Get great press: essential media training for charities

What difference are we making? Understanding and assessing impact

...and many more. Click here to see all our online training courses.


Page last edited Jan 27, 2021

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Face-to-face training

We also run a range of classroom based courses on a variety of topics throughout the year.

See our events listing for dates.